11 Stats on Mobile Travel Booking

By Brianna Wenner

Travel companies across the globe are adjusting their marketing strategies due to the use of mobile devices in booking. While most marketers are aware of the increasing use of mobile devices in travel planning and booking, knowing specifics can more effectively help them reach their goals. These statistics released by Criteo in a recent Skift article give us details that can be useful in forming a mobile strategy:

1. From Q2 2015 to Q2 2016, overall mobile bookings increased by 13%.

2. More specifically, smartphone bookings increased 33% while tablet bookings decreased 16%.

3. Some 40% of U.S. survey respondents said they use their smartphone to make last-minute bookings while they are already traveling.

4. The likelihood of U.S. travelers and smartphone travelers booking a hotel on a desktop computer is 95%.

5. Almost 50% of U.S. travelers and 60% of smartphone travelers are likely to book a hotel on a tablet.

6. Almost 50% of U.S. travelers and 83% smartphone travelers are likely to book a hotel on a smartphone.

7. Approximately 40% of U.S. travelers and 61% of smartphone travelers are likely to book a hotel on a smartphone app.

8. Approximately 30% of U.S. travelers and 41% of smartphone travelers are likely to book a hotel on a tablet app.

9. Fifteen percent of online hotel bookings were made on smartphones in Q2 2015, while 20% of online hotel bookings were made on smartphones in Q2 2016.

10. The highest year-over-year growth in smartphone online bookings of the countries surveyed was Japan (38%.)

11. The lowest year-over-year growth in smartphone online bookings of the countries surveyed was Germany (8%.)


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