15 Reasons Why Visual Content is Vital for 2015

By Alexandra Oneale

We at ICE Portal have been tracking travel trends in order to get a better sense of how a consumer will book their accommodations. The evolution of technology in the travel realm has changed the way consumers view and book travel.  So we’re asking ourselves what will 2015 bring? And how will that affect how consumers book? From articles to statistics from travel and hospitality experts, we see a few trends and booking norms that will continue into the new year.

 

Personalization + Apps
2015 will be the year of a fully immersive travel experience with the help of apps. We’re starting to see an increase of new apps from OTAs and startups alike that will provide more tailored and relevant content to consumers for a more personalized trip and this will continue in 2015. These apps will help consumers plan and increase their travel stay from the dreaming to the experience stage.

 

Mobile + Tablet 
Mobile and tablet booking will continue throughout 2015. eMarketer forecasts that more than 30 million consumers will make a purchase on their smartphone in 2015. While tablets are preferred for booking future travel , smartphones are preferred for on the go booking (TrustYou).

 

Whether consumers are looking at your hotel on a desktop, tablet or app, it’s more important than ever to provide large, high quality visuals. When it comes to booking a hotel, visual content will continue to be a deciding factor when it comes to bookings.

See why visual content is more important than ever in 2015.

 

hand_touch57% of consumers say that watching videos makes them more confident in online purchase decisions (MediaPost)

film  Video increases the chance of a front page Google result by 53 times (Forrester)

1390659_10152211047533505_3690687918693744544_nDoubling a hotel’s online pictures can result in 5% take-up and $3.50 higher Average Daily Rate (Expedia)

user_monitor Larger images increased sales by 46% (Visual Web Optimizer)

movie_camera Retail sites with video content increase conversion by 46% (Treepodia)

camera 67%of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings (MDG Advertising)

movie Hotels with a virtual tour achieved 135% increase in online revenue amounting to $7,200 per hotel per month over those without a virtual tour (IPIX)

eye_scanTravelers are 150% more engaged with listings that have more than 20 photos than with properties that have only a few photos (TripAdvisor)

money_bills 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI (eMarketer)

user_monitorImages are among thetop 3 features travelers look for when doing initial research (The 2013 Google Traveler)

PrecICE RelevanceWebsites with virtual tours are viewed 5-10 times longer than those without virtual tours (Visual Visit Bali)

window_star Visitors who view product video are 85% more likely to buy than visitors who do not (Internet Retailer)

mouse_left_buttonRetail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors (Comscore)

laptopWebsites with virtual tours are viewed 5-10 times longer than those without virtual tours (Visual Visit Bali)

eye

Of  travelers who watched online videos while planning travel, 45% of leisure travelers, 72% of business travelers and 74% of affluent travelers said they were prompted to book as a result  (Frederic Gonzalo)


ICE Portal manages and distributes curated visual and rich media content in addition to storing and producing visuals.

We manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!
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