Monthly Archives: July 2011

Henry’s Helpful Hints – Save on Shooting

httpvh://www.youtube.com/watch?v=lNnoguP121U A common remark we hear hotel marketing representatives say is “I can’t afford to update our visuals, it just isn’t in the budget right now.” The content manager then decides to try to cut costs by hiring a discount photographer, a hobbyist, or perhaps a freelancer.   A familiar sentiment we can all relate … Continue reading Henry’s Helpful Hints – Save on Shooting

Henry’s Helpful Hints – Billboard Effect

httpvh://www.youtube.com/watch?v=1l8qWP5TfwE We are often asked “why should I distribute to third party travel sites? I want customers to come to my website.” The reality of a customer’s search behavior may surprise. Studies show that when a person is planning a vacation they search based on qualifications they have for their trip. For one a person … Continue reading Henry’s Helpful Hints – Billboard Effect

Henry’s Helpful Hints – HD360 Process

httpvh://www.youtube.com/watch?v=cZ8sFcpyrFY This week Henry responds to feedback we’ve had asking about how HD360s come to life. We are very proud of the process our photographers go through to create crisp, accurate, and vividly colored representations of the locations we visit around the globe.   It’s easy at a glance to mistake the fluent rotation of … Continue reading Henry’s Helpful Hints – HD360 Process

Henry’s Helpful Hints – Photos and Social Media

httpvh://www.youtube.com/watch?v=fWDzeg99uO0 This week Henry talks Social Media – after we shoot and edit your property’s photos how does the world find them? ICE distributes rich media to thousands of travel websites regularly.   Previously we distributed videos for our clients, but we are excited to announce recently we began exporting photography for our clients.   … Continue reading Henry’s Helpful Hints – Photos and Social Media