Monthly Archives: July 2013

Statistics on Travel Behavior when Looking-to-Book

Trends constantly change from as little as one year to another. In this multi-screen world users are altering the ways they search for hotels in order to book a room. With all of the various channels that we have, it’s hard for hoteliers to keep up with what their users are looking for when searching … Continue reading Statistics on Travel Behavior when Looking-to-Book

Make Sure your Email is Read!

Just like when you post on Social Media, whenever you send an email campaign you hope and pray that people will be interested enough to actually open and read through it, and potentially turn into a compelling lead. In an ideal world everyone is nice enough to take the time to patiently read through your … Continue reading Make Sure your Email is Read!

Asegúrese que su Email sea Leído!

Al igual que cuando publicas en los medios sociales, cuando envias una campaña de correo electrónico esperas y rezas para que el público este lo suficientemente interesado como para  abrir el email y que se conviertan en clientes. En un mundo ideal, las personas toman el tiempo necesario para leer con paciencia a través de … Continue reading Asegúrese que su Email sea Leído!

Visuals are not a priority? Why some hotels won’t read the memo.

Humans are visually incentivized by bright-beautiful pictures and videos. You would think that most travel properties know this, but then you stumble onto a page with 7 low-resolution pictures of the same room taken in different angles. Do they believe this is working for them? Is this really what a prospective guest wants to see? … Continue reading Visuals are not a priority? Why some hotels won’t read the memo.

¿Las Visuales no son una Prioridad? Por qué Algunos Hoteles no leen el Mensaje

Los seres humanos son incentivados visualmente por fotos y videos brillantes y hermosos. Se podría pensar que la mayoría de las propiedades de turismo  saben esto, pero luego te encuentras con una página con 7 imágenes de baja resolución de la misma habitación, tomadas desde diferentes ángulos. ¿Creen que esto esta funcionando para ellos? ¿Es … Continue reading ¿Las Visuales no son una Prioridad? Por qué Algunos Hoteles no leen el Mensaje

The Resurrection of Email Marketing

Ever since 2009 we’ve always heard many marketers and experts say that email is dead. By what email marketing has turned into today, and the vitality it will represent in the future, it’s safe to say that email was in a comma from 2009-2011 and has been up and running ever since; stronger than ever … Continue reading The Resurrection of Email Marketing

La Resurrección del Marketing de Email

Desde el 2009 hemos escuchado a muchos marketers y expertos diciendo que el correo electrónico está muerto. Por lo que el email  se ha convertido hoy en dia, y la vitalidad que va a representar en el futuro, se puede decir con seguridad que el correo electrónico se encontraba en un coma del 2009 al … Continue reading La Resurrección del Marketing de Email

A Way of Generating Endless Amounts of Great Visual Content

Throughout the years companies have looked restlessly for new ways to make an impression on people to get a few seconds of their time, and hopefully interested in what they have to offer. It has been proven multiple times that the best successful way to do this is through great content. Let’s not forget, “Content … Continue reading A Way of Generating Endless Amounts of Great Visual Content

Una Alternativa para Crear Buen Contenido

A lo largo de los años, las empresas han buscado sin cesar nuevas formas de hacer una impresión en la gente para conseguir pocos segundos de su tiempo, e interesarlos en lo que tienen que ofrecer. Se ha demostrado en múltiples ocasiones que la forma más exitosa de hacer esto es a través de buen … Continue reading Una Alternativa para Crear Buen Contenido

Are Larger Screens Ruining your Sales?

We are evolving into an electronic world where bigger is better.  Some smartphones don’t even fit in our pockets anymore. Whenever I go to any electronics store I enter a minimal depression state because there are televisions taller than me (in all seriousness). Desktop screens are getting huge compared to what they used to be! … Continue reading Are Larger Screens Ruining your Sales?