Monthly Archives: August 2013

ICE Portal Helps Hotels’ Distribute their Visual Content

Does uploading and editing your hotels’ visual content on OTAs give you a headache? Let us be the intermediary and do the work for you. Educate yourself with all of the benefits of our services in order to drive business back to your website! ICE Portal helps clients manage and distribute rich media content to … Continue reading ICE Portal Helps Hotels’ Distribute their Visual Content

How User Generated Content (UGC) Helps Your Hotel

The trend nowadays, regardless of the industry, is of people looking for ways to validate the value of what they’re about to spend money in. It’s easy for companies to showcase how awesome and effective their products and services are, but that doesn’t always mean that it’s true, and people have known this for a … Continue reading How User Generated Content (UGC) Helps Your Hotel

Cómo el Contenido Generado por el Usuario Ayuda a su Hotel

La tendencia hoy en día, sin importar la industria, es que las personas buscan maneras de darle valor a las cosas en las cuales van a gastar el dinero. Es fácil para las empresas mostrar cómo sus productos y servicios son  maravillosos y eficaces, pero no siempre significa que sea verdad, y la gente ha … Continue reading Cómo el Contenido Generado por el Usuario Ayuda a su Hotel

Virtuoso Travel Week 2013 Takeaways

This year’s Virtuoso Travel week has concluded once more; making it particularly special by featuring its 25 years of Travel Week conferences.  As expected, this was no regular event. They went above and beyond and truly represented the luxurious side of the travel industry at the Bellagio in Las Vegas, with an opening act by … Continue reading Virtuoso Travel Week 2013 Takeaways

Recopilación de Virtuoso Travel Week

La semana de Virtuoso ha concluído exitosamente una vez más, haciendo este año particularmente especial por su celebración de 25 años de Travel Week. Como era de esperar, no fue una conferencia regular. Fueron por encima y más allá de las expectativas y verdaderamente representan el lado lujoso de la industria de viajes en el … Continue reading Recopilación de Virtuoso Travel Week

The Anatomy of Great Content

As you may know, people are becoming less patient when it comes to reading. They want to get the most relevant and informative facts within a quick scan if possible. If you’re a big and recognized brand, they might be willing to go through huge chunks of text because they know what you have to … Continue reading The Anatomy of Great Content

La Anatomía de Buen Contenido

Como ustedes saben, la gente está cada vez  más impaciente a la hora de la lectura. Quieren obtener la información más relevante e interesante en cuestión de segundos si es posible. Si usted es una marca grande y reconocida, su público podría estar más dispuestos a leer grandes trozos de texto, ya que saben que probablemente lo … Continue reading La Anatomía de Buen Contenido

How to Generate Ideas in order to Create Valuable Content in just Minutes!

Read industry news and write down the basic and general topics relevant to your company (read your competitors blog, small and big publications, ask other departments, read previous content created by your company, etc.). Use these tools to facilitate your search process: Quora: Through this webpage you are able to view questions related to your … Continue reading How to Generate Ideas in order to Create Valuable Content in just Minutes!

Cómo Generar Ideas para Crear Contenido de Valor en sólo Minutos!

Lea noticias de la industria y anote los temas básicos y generales que correspondan a su empresa de los que quiera hablar en el futuro (lea blogs de sus competidores, publicaciones grandes y pequeñas, pregunte a otros departamentos que hay de nuevo, lea contenido previamente creado por su empresa, etc.) También puede utilizar las siguientes … Continue reading Cómo Generar Ideas para Crear Contenido de Valor en sólo Minutos!

Ultimate Checklist in order to get started with Content Marketing

The trend today is to engage your audience through their permission, and not by interrupting them. People are exposed to hundreds of thousands of marketing messages a day. The possibility that they remember a brand they saw on a billboard or commercial is very remote. If you want to get customers, you have to educate … Continue reading Ultimate Checklist in order to get started with Content Marketing