Monthly Archives: December 2013

Why Video Marketing is the Secret to Successful User Engagement (when done right)

Last week I created an infographic with statistics on video marketing and its benefits in the travel industry. While doing research and reading all of the marvelous stats, I just kept thinking to myself… why aren’t more people doing this?! Yes, a video is not the cheapest piece of content you can find out there, … Continue reading Why Video Marketing is the Secret to Successful User Engagement (when done right)

Why Travelers may not like your Visuals

Visual content is taking over on some of the best marketing practices in almost every industry, specially the travel and tourism one. The latest and most popular social media networks nowadays, are image driven (Pinterest, Instagram); and many hotels play a determining role in each of these platforms because they understand the importance of visual engagement … Continue reading Why Travelers may not like your Visuals