Monthly Archives: February 2014

Are you Attracting 74 million Mobile Travel Consumers?

74 million people are seeking travel information on mobile every month. (Expedia & comScore: Travel Content Journey) What information, you ask? Travelers crave pieces of content that are easy to digest through a tiny screen. Weather, restaurants, activities, hotel info and pictures of the place remain within the top 5 types of information travelers like … Continue reading Are you Attracting 74 million Mobile Travel Consumers?

It doesn’t matter if you’re a Hotel or an Online Travel Agency…

Have you ever booked a hotel room where the property has low quality imagery, or -ever worse- no images at all? Probably not… Just like you, chances are nobody else will finalize that booking! As you may know, 65% of individuals are visual learners (Skyrocket), so why would a hotel listing not provide the one … Continue reading It doesn’t matter if you’re a Hotel or an Online Travel Agency…

Ways to Differentiate your Hotel, Visually

“The worst thing is that if something works, your competitors are going to clone it and before you know it anything you had as a differentiator is imitated by the others (…)” – Philip Kotler Yes, I’m sure you can relate to this. We live in a world of constant innovation; and keeping up is … Continue reading Ways to Differentiate your Hotel, Visually

The Way Travelers Book their Vacations

ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We … Continue reading The Way Travelers Book their Vacations