74 million people are seeking travel information on mobile every month. (Expedia & comScore: Travel Content Journey) What information, you ask? Travelers crave pieces of content that are easy to digest through a tiny screen. Weather, restaurants, activities, hotel info and pictures of the place remain within the top 5 types of information travelers like … Continue reading Are you Attracting 74 million Mobile Travel Consumers?
Have you ever booked a hotel room where the property has low quality imagery, or -ever worse- no images at all? Probably not… Just like you, chances are nobody else will finalize that booking! As you may know, 65% of individuals are visual learners (Skyrocket), so why would a hotel listing not provide the one … Continue reading It doesn’t matter if you’re a Hotel or an Online Travel Agency…
“The worst thing is that if something works, your competitors are going to clone it and before you know it anything you had as a differentiator is imitated by the others (…)” – Philip Kotler Yes, I’m sure you can relate to this. We live in a world of constant innovation; and keeping up is … Continue reading Ways to Differentiate your Hotel, Visually
ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We … Continue reading The Way Travelers Book their Vacations