Monthly Archives: March 2014

It’s Time to Stop Fighting Against OTAs

There are multiple blogs and articles acclaiming ways in which hoteliers can free themselves from OTAs and increase their own direct bookings. Even though most of the advice’s seem wonderful, it is not how the real world works. Many hotels don’t have the budget to beat OTAs marketing efforts, and quite honestly, this is the … Continue reading It’s Time to Stop Fighting Against OTAs

Why you need to Invest in Visual Content

Why do you think retail stores care about having their clothes nicely folded, color-coded, and organized by size? (Forever 21 might be the exception). In very few words, they do it because they care the way their store is displayed, and because perception is reality for worldwide consumers. A particular retail store might have the best … Continue reading Why you need to Invest in Visual Content

Top 5 Hotel Booking Trends

ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We … Continue reading Top 5 Hotel Booking Trends