Monthly Archives: June 2014

The Pros and Cons of User Generated Content In Travel

  ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from … Continue reading The Pros and Cons of User Generated Content In Travel

3 Ways to Optimize Your Brand Through Mobile Engagement

With the rise of instant access to travel, it should be no surprise how important mobile engagement is within the travel industry. Now more than ever, hotels should be paying attention to potential customers that are looking at their hotel on phones and tablets. eMarketer reports that mobile search advertising is expected to grow 52% … Continue reading 3 Ways to Optimize Your Brand Through Mobile Engagement

Drive Conversion Through Better Content

Hotels are constantly searching for improved conversions. It is important to realize where and how your hotel is being represented online. In today’s market, hotels are being represented on social media sites, GDS, OTAs, mobile channels, meta sites and search engines.With so many channels, it is important to maintain consistency.  When it comes to visual … Continue reading Drive Conversion Through Better Content

How Visuals Help Sell the Travel Experience

When it comes to attracting prospective hotel guests, it pays to think visuals! Let’s face it, most of us are lazy, we’d rather look at pretty pictures than read.  It’s only human. We process visuals 60,000 times faster than text, and 90% of information transmitted to the brain is visual. 80% of the online travelers primarily … Continue reading How Visuals Help Sell the Travel Experience