Monthly Archives: July 2014

Visuals Matter: Why Hotel brands Are Utilizing Pinterest

Companies have taken notice to the large following of Pinterest, the social photo sharing website. “25% of Fortune Global 100 companies have Pinterest accounts.” Hotels are branching out to Pinterest to showcase their brand and attract a larger customer base, and it’s working. Here’s why Pinterest and Hotels are a perfect match.  Hotels Can Show Off … Continue reading Visuals Matter: Why Hotel brands Are Utilizing Pinterest

10 Statistics That Prove Mobile Booking Is Here To Stay

Image via Buuteeq ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to … Continue reading 10 Statistics That Prove Mobile Booking Is Here To Stay

All About The Visuals: The 5 Most Popular Hotels on Instagram

Visuals provide consumers with an in depth look at what they’re about to book. With visuals you can provide consumers with the culture of the hotel and what they should expect when they arrive. With Instagram, it’s easier than ever to curate images to show your consumers who you are as a brand and create … Continue reading All About The Visuals: The 5 Most Popular Hotels on Instagram

How Videos Help Increase Bookings

Booking a hotel is a simple mouse click away and videos can increase conversions. Why? We are visual beings. According to Digital Sherpa, 100 million internet users watch online videos every day! Creating a video is easier than ever. Even a video taken from your smartphone can work, assuming you have proper lighting and editing. … Continue reading How Videos Help Increase Bookings

Gain Bookings by Improving Visuals on OTAs

When it comes to booking a hotel online, consumers want to see all of their options. The change in consumer behavior over the past 5 to 10 years has transformed the travel industry. Before, consumers would drive to their local travel agency and book a vacation with a trusted agent. In today’s market, consumers have … Continue reading Gain Bookings by Improving Visuals on OTAs