Monthly Archives: November 2014

Why Rich Media Benefits Independent and Chain Hotels Alike

When it comes to marketing your hotel, you want to be well represented on all platforms. The best way to show consumers the value of your hotel is through rich media such as videos and 360 tours. From independent & boutique hotels to chain hotels, all properties benefit from rich media because consumers are visual beings. … Continue reading Why Rich Media Benefits Independent and Chain Hotels Alike

How to Use Visuals to Generate More Bookings

When consumers are booking a hotel, they are looking at more than just the price of the room, they’re looking at your hotels visuals. Images are among the top 3 features travelers look for when doing initial research (The 2013 Google Traveler) Since 33% of bookings come from an OTA website, consumers are viewing your hotel property on the … Continue reading How to Use Visuals to Generate More Bookings