Monthly Archives: January 2015

5 Reasons Why Pinterest is Essential to Hotel Brands

Over the past 5 years, Pinterest has evolved from a website where users share, collect and store visuals (What a great idea!) into a platform that businesses and brands can utilize. Pinterest is becoming essential to travel and hospitality brands because it brings their hotel’s visuals to the forefront of consumer screens. Here is why hotels … Continue reading 5 Reasons Why Pinterest is Essential to Hotel Brands

12 Stats on Why Rich Media Has the Best ROI

 We at ICE Portal are BIG fans of rich media. Why? Because we understand the importance of visuals, videos and 360 tours when it comes to booking a hotel. When a consumer finds your hotel, either through an OTA, search site or brand website, they want to know more information…and fast! Rich media is a … Continue reading 12 Stats on Why Rich Media Has the Best ROI

15 Reasons Why Visual Content is Vital for 2015

We at ICE Portal have been tracking travel trends in order to get a better sense of how a consumer will book their accommodations. The evolution of technology in the travel realm has changed the way consumers view and book travel.  So we’re asking ourselves what will 2015 bring? And how will that affect how consumers book? … Continue reading 15 Reasons Why Visual Content is Vital for 2015