A wise person once said “it’s an OTA world and we’re just living in it”. Since the rise of OTAs, hotels have had trouble standing out in a sea of competition. How can a hotel expand their brand awareness, provide consumers with an indepth look at their property as well as keep engagement high? By investing … Continue reading Why it’s Time to Invest in Rich Media Content
Social media has taken the world by storm. Facebook, Twitter, Instagram and Pinterest have become the most popular content sharing platforms. With 72% of internet users actively using social media (Jeff Bullas), we have become an online sharing culture and brands are becoming hip to the trend. With social media being an influential part of our everyday lives, does … Continue reading Does Social Media Impact Consumer Booking Habits?
Since it’s launch in 2010, Pinterest has become one of the best social media sites for brands. Pinterest converts users into buyers better than any other social media platform, creates engagement and drives a large amount of traffic to a brand’s website (and hotels love that). With 70 million users on Pinterest today, it’s no wonder … Continue reading Top 5 Pinterest Boards Your Hotel Needs
Social media provides numerous opportunities for hotel brands. Hotels that utilize social media increase their brand awareness, improve customer engagement and see a rise in bookings. Some hotels have taken note and are now providing followers the option of booking a hotel room through the popular website, Twitter. Why? It doesn’t hurt that Twitter has … Continue reading How to Utilize Visual Content on Twitter