Monthly Archives: May 2015

Why You Can’t Overlook Mobile

If you had a dollar for every time you heard “Mobile is the next big thing!” how much money would you have? Probably enough to swim in. We’ve been hearing for years that mobile will take over the travel industry but now we’re starting to see the rise of mobile and the slow fall of … Continue reading Why You Can’t Overlook Mobile

5 Ways to Capture Your Audience’s Attention…and Keep it!

As a hotelier, it’s important to keep your audience’s attention throughout the 5 stages of travel. It’s hard to stand out against your competitors when consumers are comparing hotels on an average of 38 different sites, yikes! So how can you get your target audience to gravitate to your hotel and keep their attention?? Here are 5 ways. … Continue reading 5 Ways to Capture Your Audience’s Attention…and Keep it!

3 Reasons Your Brand Needs User Generated Content Now

User generated content has impacted the way consumers research and book travel. Content such as photos, blogs, reviews and videos have proven to be extremely influential in the booking process. UGC can inspire consumers where to book their next trip, makes users more confident in their booking choices or convince travelers to book elsewhere. So why should your … Continue reading 3 Reasons Your Brand Needs User Generated Content Now

5 Visual Marketing Tips to Get Consumers from Looking to Booking

When consumers are looking to book a hotel room, visual content can be the deciding factor between a booking and an empty room. Since consumers are finding hotels through OTAs and local search sites, it’s hard to stand out from your competitors. Using visual content increases consumer engagement, expands your  audience, and best of all increase bookings. … Continue reading 5 Visual Marketing Tips to Get Consumers from Looking to Booking