Monthly Archives: June 2015

The Hotel Amenity Guests Want Most

The demands of travel consumers have shifted, and they want more bang for their buck.Highlighting your properties amenities can make your property stand out from your competitors, provide a more enjoyable stay for your guests, and can even be a deciding factor in a booking. Hotels.com recently released a survey on the amenities leisure and business travelers want … Continue reading The Hotel Amenity Guests Want Most

3 Ways to Increase Consumer Engagement

Is your hotel not reaching it’s booking potential? Don’t understand why your property isn’t getting the attention it deserves? You could be missing the mark if you’re marketing your property incorrectly. By not investing in visual and rich media content, you’re putting money in the hands of your competitor. Without up to date, curated, visual content, your … Continue reading 3 Ways to Increase Consumer Engagement

What Instagram’s New ‘Shop Now’ Button Means For Travel

Last Tuesday, Instagram announced that users will be able to purchase items directly from the social media app via a Shop Now button. This is great news for the travel industry as social media sites increase brand awareness and allows consumers to interact with their favorite brands. Instagram is excellent for hotels because it’s a visually … Continue reading What Instagram’s New ‘Shop Now’ Button Means For Travel

Why Your Hotel is Invisible to Consumers

Is your hotel invisible amongst your competitors? Invisibility is booking kryptonite! The solution? Visual and rich media content! Visual content increases engagement, bookings and your hotel’s visibility. Your hotel may be invisible because of the following: 1) Your visuals are not curated  In order to increase searchability, it’s important to curate your content including visual content. Hotels that curate … Continue reading Why Your Hotel is Invisible to Consumers