Monthly Archives: July 2015

Why You Can’t Ignore the Power of Video

Consumers love to watch videos, especially travelers. Why? Video is entertaining, informative and inspires.  If you want consumers to come to your property, create a video. YouTube data shows that travelers are spending more time watching online videos than ever before, with views of travel-related content up 118% year over year (YoY) (Google). Videos provide consumers with … Continue reading Why You Can’t Ignore the Power of Video

The Top Travel Trends We’ve Seen in 2015 So Far

Trends are hard to predict in travel. One day a trend can be a hit, the next day it’s left in the dust. 2015 has been an exciting year within travel with the launch of the Apple Watch and the rise of social media within hospitality. Here are 5 trends we think will be here to … Continue reading The Top Travel Trends We’ve Seen in 2015 So Far

5 Ways to Increase Brand Loyalty

In this day and age the face of brand loyalty has changed, for good reason. We live in a world of choice and consumers want the best deal possible which makes it less appealing to stay brand loyal. By following these tips, you can increase brand loyalty and guest retention. 1. Provide Great Customer Service Guests will forget … Continue reading 5 Ways to Increase Brand Loyalty

10 Content Marketing Tips for Your Hotel

A strategic content marketing plan is essential in order to properly promote your hotel property and retain customers. If you’re looking for a marketing boost try these 10 content marketing tips that will increase engagement, bookings and customer loyalty. 1) Images Use images to drive deeper engagement. Why are visuals vital? Because photos are engagement … Continue reading 10 Content Marketing Tips for Your Hotel