Monthly Archives: March 2016

How to Represent your Property Throughout All Points of Attribution

There are several points of attribution that influence consumers throughout the travel booking process. Ultimately, 51% of consumers book hotel rooms directly (Expedia: A Roadmap to Traveler Attribution,) however, this number is not quite as high concerning the inspiration and mid-funnel stages (40% and 36%, respectively.) This is evidence that third party channels (metasearch sites … Continue reading How to Represent your Property Throughout All Points of Attribution

What Do Travelers Rely on When Researching Hotels?

Consumers look to a variety of sources when determining where they will stay while traveling. Fuel examined these sources in a recent study about traveler booking behavior and provided some insight as to what they rely on most. 1. Reviews on the hotel website. Displaying positive guest reviews on your site can help visitors to … Continue reading What Do Travelers Rely on When Researching Hotels?

22 Stats that Demonstrate the Significance of Online Travel Video (Infographic)

Data featured in this infographic was gathered from: Google Traveler’s Road to Decision and Digital Sherpa. ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles … Continue reading 22 Stats that Demonstrate the Significance of Online Travel Video (Infographic)