Monthly Archives: April 2016

7 Statistics that Show the Value of a Strong Mobile Presence

Having a mobile strategy to gain bookings is more important now than ever before. The growth in mobile travel booking can only be expected to continue to increase as more consumers are immersed in mobile sites and apps. The statistics below are an incentive for travel brands to maintain a strong mobile presence and embrace … Continue reading 7 Statistics that Show the Value of a Strong Mobile Presence

Things to Consider When Appealing to Millennial Travelers

In comparison to other generations and their motivations for travel, Millennials are an anomaly in numerous ways. Social media, the desire for experiences rather than possessions and the difference of where they are in life compared to generations passed all affect their decisions. The following information from Expedia’s “Millennial Traveller Report” can help travel marketers … Continue reading Things to Consider When Appealing to Millennial Travelers

Influences on Independent Hotel Bookings

Because of the competition for bookings in the hospitality industry, hoteliers must be aware of what factors influence travelers’ decisions. This is especially true in the case of independent hotels, who typically are not as visible online as major brands. The following statistics found by Skift/SiteMinder in their 2015 Google Consumer Survey gives independent hoteliers … Continue reading Influences on Independent Hotel Bookings

5 Ways Hotels Can Use Snapchat in their Marketing Strategy

Reaching consumers on their mobile device is undoubtedly a necessity when marketing your brand. Among the myriad of apps that can be utilized when trying influence travelers, Snapchat is rapidly rising in popularity. From May 2015 to January 2016, Snapchat’s daily video views have grown 350% (2 billion in May 2015 and 7 billion in … Continue reading 5 Ways Hotels Can Use Snapchat in their Marketing Strategy

Big Data in the Hospitality Industry (Infographic)

All statistics taken from Skift, From Data to Action: The Future of Hospitality Marketing and Forbes. ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles … Continue reading Big Data in the Hospitality Industry (Infographic)

The Uprise of Messaging in the Travel Industry

In recent years, messaging apps have become an increasingly popular form of communication between travelers and travel brands. In fact, messaging has been the fastest-growing online behavior within the social landscape over the past five years, surpassing social networks (Skift Magazine, Issue 3: The Megatrends Defining Travel in 2016.) The popularity comes from global travelers’ … Continue reading The Uprise of Messaging in the Travel Industry