Monthly Archives: June 2016

Travel Reviews and the Motivation Behind Them

According to Phocuswright’s recent report, From Sharing to Booking: Exploring the Role of UGC on Travel Shopping, 59% of travelers are influenced by online travel reviews. Additionally, 50% of online travelers have written an online review in the past 12 months. For travel suppliers, these numbers demonstrate the importance of making a good impression on … Continue reading Travel Reviews and the Motivation Behind Them

Personalization and Business Travel

It is no secret that personalization is the ticket to selling travel in this day and age. This holds true for business travelers, although the process may require a different approach than that used for leisure travelers. Jill Palmer of of TMC Click Travel suggests that consolidating the booking process so that business travelers are … Continue reading Personalization and Business Travel

The Importance of Peer Influence on Travel Choices (Infographic)

All statistics in this infographic were taken from travelmarketreport based off of Phocuswright data. ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, … Continue reading The Importance of Peer Influence on Travel Choices (Infographic)

How to Build and Utilize Consumer Personas

Personalizing content based off of customer personas has become an important tactic when converting consumers online, especially those browsing travel. According to DemandGen Report, leads who are shown personalized content produce a 20% increase in sales. This suggests that taking advantage of big data and building customer personas will increase hotel bookings. These are the … Continue reading How to Build and Utilize Consumer Personas

Insight on the Success and Growth of Airbnb

Since its inception in 2008, short term rental platform Airbnb has seen significant growth, now valued at approximately $25 billion. Recent data from the American Hotel & Lodging Association’s study “From Air Mattresses to Unregulated Business: An Analysis of the Other Side of Airbnb” tells us specifically where Airbnb makes a significant amount of their … Continue reading Insight on the Success and Growth of Airbnb