Monthly Archives: July 2016

8 Twitter Tips for Hotels

Twitter is a great way to interact with guests staying at, or potentially staying at your property. It gives hotels the opportunity to market themselves and provide customer service all in one place, making it an important piece of your social media strategy. Here are some tips for hotel marketers to follow when using Twitter: … Continue reading 8 Twitter Tips for Hotels

7 Statistics on the Value of Hotel Loyalty Programs

Booking direct has been a hot topic in recent months and more and more hotels have been adjusting their loyalty programs to entice travelers. There is an argument for using OTAs to essentially do the work for you to get consumers to book the first time around. A strong loyalty program can be what gets … Continue reading 7 Statistics on the Value of Hotel Loyalty Programs

Marketing to Different Travel Personalities

Travelers have all different types of motivations for travel. Once you determine a particular consumer’s travel personality type you can effectively market travel to them by considering their motives and preferences. Choice Hotels recently released the results from its annual summer travel survey which break down the different personality archetypes of American travelers and what … Continue reading Marketing to Different Travel Personalities