Monthly Archives: September 2016

Consumer Data in the Travel Industry

Utilizing consumer data in your hotel marketing efforts is a great way to understand your audience and what they are looking for when planning a trip. Taking this data and building consumer personas narrows down what specific things travelers want and need while researching and planning. This then allows travel marketers to effectively target these … Continue reading Consumer Data in the Travel Industry

8 Stats Explaining Millennials and Travel

Travel and hospitality brands across the world are honing in on the millennial age group because of their significant influence on the travel industry. American Express Travel has recently released some new stats on this demographic that can be useful for travel marketers across the industry. 1. 52.8 percent of millennials plan to travel more … Continue reading 8 Stats Explaining Millennials and Travel

5 Asian Hotels with Compelling Visuals

The different regions of Asia have a plethora of unique and luxurious hotels. From the Maldives to Japan and a few countries in between, we’ve selected five hotels that have effectively represented their properties online with compelling visuals. 1. Baros, Maldives This establishment has all you can ask for when looking for an extravagant hotel: … Continue reading 5 Asian Hotels with Compelling Visuals

Incorporating Your Media Gallery into Facebook

Hotels using ICE Portal’s Media Gallery now have an additional option to incorporate this feature into their Facebook pages. Since visuals play such a key role in trip planning, displaying images on Facebook is crucial in converting those using the platform in their trip research. A more professional way to display your hotel images on … Continue reading Incorporating Your Media Gallery into Facebook

Using Pinterest to Promote Your Property

We already know that high quality visuals are the key to selling hotel rooms directly and on OTAs. Another way to utilize your hotel visuals is by promoting your property on Pinterest. This social platform is often used by travelers when looking for inspiration for trips, to assist them in the planning stages and even … Continue reading Using Pinterest to Promote Your Property

The Increasing Consumption of Digital Video

The use of digital video to market your property is more crucial now than ever. Although this is not a new concept, hotel marketing with video is finally beginning to take off and really make an impact on consumers browsing travel online. The popularity of online video is demonstrated in the following information and should … Continue reading The Increasing Consumption of Digital Video

10 Reasons Travelers Book with OTAs Rather Than Direct

Using an Online Travel Agency (OTA) to book a hotel room rather than booking directly with a hotel occurs for a number of different reasons. Since hoteliers want as many direct bookings as possible as to not lose a percentage to OTAs, these reasons should be taken into account to further accommodate consumers booking online. … Continue reading 10 Reasons Travelers Book with OTAs Rather Than Direct

Current Travel Trends Across Different Generations (Infographic)

The data in this infographic was taken from AARP’s 2016 Travel Trends report. ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, … Continue reading Current Travel Trends Across Different Generations (Infographic)

7 Statistics on the Value of Hotel Loyalty Programs

Booking direct has been a hot topic in recent months and more and more hotels have been adjusting their loyalty programs to entice travelers. There is an argument for using OTAs to essentially do the work for you to get consumers to book the first time around. A strong loyalty program can be what gets … Continue reading 7 Statistics on the Value of Hotel Loyalty Programs