Monthly Archives: December 2016

The Progressing Roles of Hotels

Travelers’ expectations of hotels are undoubtedly evolving as trends in the hospitality industry change. Deloitte recently released a report that dives into the opportunity areas for hotels in upcoming years. More specifically, they discuss the different roles that hotels must play in order to stay competitive. The following bullets will further explain these different roles … Continue reading The Progressing Roles of Hotels

Digital Travel Content Consumption in 2016

As 2016 comes to a close, we must examine the trends that affected the travel and hospitality industry to prepare for success in the upcoming year. One conclusion we can draw is that digital content was king in the past year, and will be increasingly important as we enter 2017. Expedia Media Solutions released a … Continue reading Digital Travel Content Consumption in 2016

Why Digital Asset Management is Important for Your Hotel

After upgrading your hotel’s visuals for the upcoming year, hoteliers should consider using a Digital Asset Management (DAM) system to organize their digital assets. A recent report from IDC, “Proving the Value of Digital Asset Management for Digital Marketers and Creative Teams” says that one-third of marketing assets go unused or underutilized. A reliable DAM … Continue reading Why Digital Asset Management is Important for Your Hotel

4 Tips for Improving Your Hotel Visuals in 2017

High quality hotel visuals increase bookings! That should be enough of an incentive for hotel marketers to create and distribute great visuals, but if you’re the type of person who needs more reasons and validation, then the list below should deliver. To keep it simple, there are only a few simple things you should do … Continue reading 4 Tips for Improving Your Hotel Visuals in 2017