Monthly Archives: March 2017

4 Tips to Reduce Your Hotel Website’s Load Time

Consumers today expect a quick and seamless experience when visiting a website. In fact, 47% expect a site to load within two seconds in order for them to be satisfied and 40% will abandon a site that takes more than three seconds to load (Kissmetrics.) Also, a one second delay in page response can result … Continue reading 4 Tips to Reduce Your Hotel Website’s Load Time

Basic Landing Page Ideas for Hotels

Using landing pages to promote your hotel is an effective way to generate marketing leads/provide insights about your audience and increase online booking conversion. The difference between a landing page and your hotel’s homepage is that a landing page focuses on one thing rather than presenting numerous options for visitors to click. This targeted marketing … Continue reading Basic Landing Page Ideas for Hotels

Most Popular Hotel Purchase Methods

Recent data from Phocuswright’s “Channel Optimization in Hospitality: Secrets of Data-Driven Hoteliers” white paper, done in conjunction with Sabre, gives useful information regarding where/how people book hotels in the U.S. Hoteliers can utilize this data to determine where to focus their hotel marketing efforts and what consumers to target. This can lead to more bookings … Continue reading Most Popular Hotel Purchase Methods

What Facebook’s New City Guides Feature Means for Travel Marketers

Those who have updated their mobile Facebook app since March 2 may or may not have noticed the new “City Guides” feature, listed among other features in the bottom right hamburger menu. This addition brings users to a page that displays various major cities across the world and shows a count of how many friends … Continue reading What Facebook’s New City Guides Feature Means for Travel Marketers

8 Statistics on Millennial Travel Trends

The millennial demographic has companies in numerous industries adjusting their marketing strategies, including companies within the travel industry. Travel marketers hope to build brand loyalty with this younger age group now in order to generate repeat business in coming years. These statistics from Internet Marketing Inc’s “Millennial Travel Trends: A Look at the Largest Generations’ … Continue reading 8 Statistics on Millennial Travel Trends