Monthly Archives: May 2017

5 Stats Proving the Value of User-Generated Content

User-Generated Content (UGC) has become a widely-used tactic in marketing across a plethora of industries, including travel and hospitality. If you’ve been thinking of incorporating UGC into your hotel marketing strategy, these statistics will prove that it can increase engagement and even bookings. 1. Brand engagement increases an average of 28% when users when users … Continue reading 5 Stats Proving the Value of User-Generated Content

What Big Data Means for Hotel Visuals

Today’s travelers are starting to expect a personalized experience throughout all stages of travel. As a matter of fact, 74% of consumers feel frustrated when website content is not personalized (Infosys.) This shows us that in the evolving world of travel marketing, big data must be utilized in order to please (and convert) our target … Continue reading What Big Data Means for Hotel Visuals

Increasing Booking Conversion with a Call-to-Action

An effective call-to-action is crucial in getting online consumers to do what you want to them do. This is especially true when getting travelers to book a room at your property via your hotel website. The following tips will help you to craft a call-to-action that will entice consumers to click further: 1. Provoke enthusiasm. … Continue reading Increasing Booking Conversion with a Call-to-Action