4 Tips to Reduce Your Hotel Website’s Load Time

By Brianna Wenner

Consumers today expect a quick and seamless experience when visiting a website. In fact, 47% expect a site to load within two seconds in order for them to be satisfied and 40% will abandon a site that takes more than three seconds to load (Kissmetrics.) Also, a one second delay in page response can result in a 7% reduction in conversions. This means that taking the necessary steps to speed up your hotel website can increase the amount of consumers that stay on your site and actually follow through with booking. Here are few ways to improve your site speed:

1. Reduce the size of your images. While high-resolution images are important, you must optimize them before uploading to your site so that the file size is as small as possible.

2. Get rid of plugins that you do not use. The more plugins you have, the slower your site will be. Be sure to only keep the ones that you use and are up-to-date.

3. Enable browser caching. This will store the page information so that the next time a user visits your site, it will load without having to send another HTTP request to the server.

4. Optimize your above-the-fold content. Even if the rest of your page takes a bit longer to load, having optimized above-the-fold content can enhance user experience and keep consumers on your site.

For those looking to improve their page speed and see what they need to improve, visit Google Pagespeed Insights for a full breakdown of what is slowing down your website.


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