Category Archives: Business Travel

4 Ways Travel Companies Can Optimize Their Mobile Offering

In recent years, Google has made it a point to show their users the top results for their mobile search queries by penalizing websites that are not responsive. This means that websites that are not mobile-friendly will not show up as high in Google search results as those that are. Michael Bayle, Head of Mobile … Continue reading 4 Ways Travel Companies Can Optimize Their Mobile Offering

The Progressing Roles of Hotels

Travelers’ expectations of hotels are undoubtedly evolving as trends in the hospitality industry change. Deloitte recently released a report that dives into the opportunity areas for hotels in upcoming years. More specifically, they discuss the different roles that hotels must play in order to stay competitive. The following bullets will further explain these different roles … Continue reading The Progressing Roles of Hotels

Travel Predictions for 2017 (Infographic)

All data found in Booking.com’s “8 Big Travel Predictions for 2017” ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or … Continue reading Travel Predictions for 2017 (Infographic)

Micro-Moments in Travel and How Consumers Are Booking

Micro-moments, as defined by Google, “occur when people reflexively turn to a device-increasingly a smartphone- to act on a need to learn something, do something, discover something, watch something or buy something. They are intent-rich moments when decisions are made and preferences shaped.” Google also has broken down these micro-moments in relation to travel booking: … Continue reading Micro-Moments in Travel and How Consumers Are Booking

Personalization and Business Travel

It is no secret that personalization is the ticket to selling travel in this day and age. This holds true for business travelers, although the process may require a different approach than that used for leisure travelers. Jill Palmer of of TMC Click Travel suggests that consolidating the booking process so that business travelers are … Continue reading Personalization and Business Travel