Recent research from MDG Advertising tells us that 74% of web users are frustrated with websites that are not tailored to their needs and 72% of consumers don’t like generic marketing. In this day and age, consumers expect content to be personalized based on their interests. Therefore, in order for brands to be successful, big … Continue reading Personalization Tips for Travel Brands
The travelers’ path to booking a hotel is influenced by a plethora of criteria along the way. Sullivan and 20|20 Research recently put out a report, “Where They Go. Why They Stay.” that explores traveler decision-making. These are their findings in regards to criteria for choosing a hotel: Value for money. Just like consumers purchasing … Continue reading Travelers’ Top Criteria for Choosing a Hotel
After upgrading your hotel’s visuals for the upcoming year, hoteliers should consider using a Digital Asset Management (DAM) system to organize their digital assets. A recent report from IDC, “Proving the Value of Digital Asset Management for Digital Marketers and Creative Teams” says that one-third of marketing assets go unused or underutilized. A reliable DAM … Continue reading Why Digital Asset Management is Important for Your Hotel
High quality hotel visuals increase bookings! That should be enough of an incentive for hotel marketers to create and distribute great visuals, but if you’re the type of person who needs more reasons and validation, then the list below should deliver. To keep it simple, there are only a few simple things you should do … Continue reading 4 Tips for Improving Your Hotel Visuals in 2017
In order to increase hotel bookings on all global distribution systems, it is imperative for hoteliers that their hotels’ visuals are being displayed properly. When uploading your images for distribution, a number of steps can be taken to optimize your listing. Use the following checklist to make sure your hotel is accurately represented on the … Continue reading Are Your Hotel Visuals Being Distributed Properly Across All GDS’?
The planning stages of travel present marketers with an excellent opportunity to sell consumers on their brand. Think with Google has done extensive research on these travel “micro-moments” and offer us some insight on what travelers are thinking and figuring out as they plan their trips. This information can help travel marketers as they try … Continue reading Marketing in the Early Phases of the Travel Planning Process
Case Study: What Effect Do Better Visuals Have on Booking Conversion? Overview Resort Homes Florida recently updated the content on their brand website and on Booking.com with higher quality photos. This resulted in higher online conversion (more bookings for their vacation rental properties.) After starting with 20 photos with an average size of 800×600, they … Continue reading Case Study: What Effect Do Better Visuals Have on Booking Conversion?
Utilizing consumer data in your hotel marketing efforts is a great way to understand your audience and what they are looking for when planning a trip. Taking this data and building consumer personas narrows down what specific things travelers want and need while researching and planning. This then allows travel marketers to effectively target these … Continue reading Consumer Data in the Travel Industry
The different regions of Asia have a plethora of unique and luxurious hotels. From the Maldives to Japan and a few countries in between, we’ve selected five hotels that have effectively represented their properties online with compelling visuals. 1. Baros, Maldives This establishment has all you can ask for when looking for an extravagant hotel: … Continue reading 5 Asian Hotels with Compelling Visuals
Personalizing content based off of customer personas has become an important tactic when converting consumers online, especially those browsing travel. According to DemandGen Report, leads who are shown personalized content produce a 20% increase in sales. This suggests that taking advantage of big data and building customer personas will increase hotel bookings. These are the … Continue reading How to Build and Utilize Consumer Personas