Category Archives: Hotel Marketing

How Should You Be Communicating with Your Hotel Guests?

Once a traveler has booked a hotel, there are numerous ways to communicate with them before their stay to ensure a positive guest experience. A recent study from TrustYou examined the types of pre-stay communications that hotels are using and also the preferred channels of communication by the travelers. Hotel marketers can use this information … Continue reading How Should You Be Communicating with Your Hotel Guests?

Further Evidence that Video is Taking Over the Digital Marketing World

Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your hotel website can increase direct bookings and delivering these videos to OTAs and GDSs can increase … Continue reading Further Evidence that Video is Taking Over the Digital Marketing World

5 Summer Trends to Consider for Your Travel Marketing

Memorial Day Weekend having just passed marks the unofficial beginning of summer. This means that many consumers across the globe will be packing up and heading out on vacation at some point over the next three to four months. Think with Google recently published a study that aimed to get into these consumers’ mindsets. The … Continue reading 5 Summer Trends to Consider for Your Travel Marketing

Tips for a Strong Hotel Mobile App

The mobile hotel booking rate is (and has been) increasing across the globe. In addition to investing in a mobile-friendly website, hoteliers should also consider offering mobile apps. Apps can extend your brand recognition and increase guest loyalty and direct bookings. These tips will help you to get the best ROI on your hotel mobile … Continue reading Tips for a Strong Hotel Mobile App

5 Stats Proving the Value of User-Generated Content

User-Generated Content (UGC) has become a widely-used tactic in marketing across a plethora of industries, including travel and hospitality. If you’ve been thinking of incorporating UGC into your hotel marketing strategy, these statistics will prove that it can increase engagement and even bookings. 1. Brand engagement increases an average of 28% when users when users … Continue reading 5 Stats Proving the Value of User-Generated Content

What Big Data Means for Hotel Visuals

Today’s travelers are starting to expect a personalized experience throughout all stages of travel. As a matter of fact, 74% of consumers feel frustrated when website content is not personalized (Infosys.) This shows us that in the evolving world of travel marketing, big data must be utilized in order to please (and convert) our target … Continue reading What Big Data Means for Hotel Visuals

Increasing Booking Conversion with a Call-to-Action

An effective call-to-action is crucial in getting online consumers to do what you want to them do. This is especially true when getting travelers to book a room at your property via your hotel website. The following tips will help you to craft a call-to-action that will entice consumers to click further: 1. Provoke enthusiasm. … Continue reading Increasing Booking Conversion with a Call-to-Action

How to Engage Your Guests Before, During and After Their Stay

Guest experience starts from the moment a consumer begins planning a trip. Engaging them from the beginning and providing a seamless and pleasant experience will increase the chance that they come back and stay again, refer a friend or leave a positive review. Here are a few ways to engage your guests before, during and … Continue reading How to Engage Your Guests Before, During and After Their Stay

6 Reasons to Use 360-degree Virtual Tours (Infographic)

Sources: InvisionStudio, YuMe, Aardvark360, Panomatics ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us … Continue reading 6 Reasons to Use 360-degree Virtual Tours (Infographic)