Consumers today expect a quick and seamless experience when visiting a website. In fact, 47% expect a site to load within two seconds in order for them to be satisfied and 40% will abandon a site that takes more than three seconds to load (Kissmetrics.) Also, a one second delay in page response can result … Continue reading 4 Tips to Reduce Your Hotel Website’s Load Time
Using landing pages to promote your hotel is an effective way to generate marketing leads/provide insights about your audience and increase online booking conversion. The difference between a landing page and your hotel’s homepage is that a landing page focuses on one thing rather than presenting numerous options for visitors to click. This targeted marketing … Continue reading Basic Landing Page Ideas for Hotels
Recent data from Phocuswright’s “Channel Optimization in Hospitality: Secrets of Data-Driven Hoteliers” white paper, done in conjunction with Sabre, gives useful information regarding where/how people book hotels in the U.S. Hoteliers can utilize this data to determine where to focus their hotel marketing efforts and what consumers to target. This can lead to more bookings … Continue reading Most Popular Hotel Purchase Methods
The millennial demographic has companies in numerous industries adjusting their marketing strategies, including companies within the travel industry. Travel marketers hope to build brand loyalty with this younger age group now in order to generate repeat business in coming years. These statistics from Internet Marketing Inc’s “Millennial Travel Trends: A Look at the Largest Generations’ … Continue reading 8 Statistics on Millennial Travel Trends
SEO (Search Engine Optimization) is a key component when it comes to being found online. In an industry as competitive as the hospitality industry, hotel companies should make sure they are doing everything they can to increase their visibility on search engines. There are numerous ways to step up your SEO game which can then … Continue reading 5 SEO Tips to Increase Findability for Your Hotel
After previous articles that examined stunning visuals from hotels in Mexico, the Caribbean, Europe and Asia, we now look at the Scandinavian countries. These five properties throughout Norway, Sweden and Denmark offer fascinating visuals that are sure to entice travelers from all over the world. 1. Gorvalns Slott, Jarfalla, Sweden While the photo pictured below … Continue reading 5 Scandinavian Hotels with Alluring Visuals
All data taken from TrustYou’s white paper: Consumer Research Uncovers Travelers’ Online Search and Booking Behaviors ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles … Continue reading Most Popular Accommodation Types and How Travelers Are Finding Them (Infographic)
In order for travel marketers to effectively reach consumers planning trips, they must know what kind of trips these consumers are planning. TripHobo recently shared data analyzed from their millions of members regarding trends in travel planning for 2017. These are their findings on what types of trips travelers plan on taking: DIY Trips: Thirty-eight … Continue reading What Kinds of Trips Are Travelers Planning in 2017?
Recent research from MDG Advertising tells us that 74% of web users are frustrated with websites that are not tailored to their needs and 72% of consumers don’t like generic marketing. In this day and age, consumers expect content to be personalized based on their interests. Therefore, in order for brands to be successful, big … Continue reading Personalization Tips for Travel Brands
A quickly emerging trend in the travel industry is using VR (virtual reality) to explore destinations, accommodations and other options available to consumers planning a trip. New research from YuMe goes deeper into consumer interest in VR and 360-degree videos and tells us how they feel about using them before purchasing. These are some interesting … Continue reading How Do Consumers Feel About Virtual Reality?