Following up from last week’s post that highlights what makes a positive user experience on travel websites, this article will look further into what mistakes brands should watch for on their websites. When designing, or revamping your hotel website, be sure to avoid these mistakes that can cost you direct bookings: • Slow load time … Continue reading Mistakes to Avoid On Your Hotel’s Website
When it comes to researching, planning and booking travel, a positive user experience (UX) is crucial in order to be competitive. Consumers’ perceptions, emotions and behaviors while interacting with your website or app will often make or break their decision to purchase. Digital user experience agency, Sigma, published a report that touches on the different … Continue reading What Makes a Positive User Experience in the Travel Industry?
We at ICE Portal have just launched the long-awaited new graphical user interface (GUI) of our visual content management system (CMS.) Hotels, resorts and other travel supplier partners are now being trained in the new system to more effectively manage and distribute their photos, videos and 360-degree virtual tours. We believe that this transition will … Continue reading Simplified Visual Management and Distribution with New ICE CMS
According to Searchmetrics, 60% of leisure travelers and 41% of business travelers build their own trip itineraries. This means that travel brands must ensure they are doing whatever possible to be found/seen online in order to stay competitive and generate bookings. To successfully do this, attention must be paid to Google rank and the factors … Continue reading What Affects Your Hotel Website’s Google Ranking?
Although a great deal of hotel brands are making a strong push for direct bookings, it is also important to convert OTA consumers. In order to be found/seen in OTA search results, your property will need to rank highly amongst other properties. This rank is determined by OTA content score, and there are numerous factors … Continue reading What Influences OTA Content Score?
In the last few years, photo-sharing social media platform, Instagram, has skyrocketed in popularity. To be exact, Instagram’s user count hit 600 million users in December 2016, providing a huge network of consumers to be influenced and marketed to. This presents a great opportunity to hotel marketers to reach new guests and communicate with existing … Continue reading Why You Should Be Using Instagram to Market Your Hotel
Personalization is a becoming a must in online travel marketing. Consumers are beginning to expect a personalized experience and are more likely to book based off of customized offerings. In order to accurately customize your marketing by consumer, you need to collect data to learn about them and their wants/needs. These are a few types … Continue reading 5 Types of Data You Should Be Collecting from Your Guests
Once a traveler has booked a hotel, there are numerous ways to communicate with them before their stay to ensure a positive guest experience. A recent study from TrustYou examined the types of pre-stay communications that hotels are using and also the preferred channels of communication by the travelers. Hotel marketers can use this information … Continue reading How Should You Be Communicating with Your Hotel Guests?
Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your hotel website can increase direct bookings and delivering these videos to OTAs and GDSs can increase … Continue reading Further Evidence that Video is Taking Over the Digital Marketing World
As of March 2017, Facebook had 1.94 billion monthly active users and 1.28 billion daily active users. With numbers like these, it’s a no-brainer that this is a perfect place to promote your hotel online. However, many hotel marketers are not aware of how to best utilize the platform and its features. Follow this advice … Continue reading How to “Up” Your Hotel’s Facebook Game