SEO (Search Engine Optimization) is a key component when it comes to being found online. In an industry as competitive as the hospitality industry, hotel companies should make sure they are doing everything they can to increase their visibility on search engines. There are numerous ways to step up your SEO game which can then … Continue reading 5 SEO Tips to Increase Findability for Your Hotel
After previous articles that examined stunning visuals from hotels in Mexico, the Caribbean, Europe and Asia, we now look at the Scandinavian countries. These five properties throughout Norway, Sweden and Denmark offer fascinating visuals that are sure to entice travelers from all over the world. 1. Gorvalns Slott, Jarfalla, Sweden While the photo pictured below … Continue reading 5 Scandinavian Hotels with Alluring Visuals
All data taken from TrustYou’s white paper: Consumer Research Uncovers Travelers’ Online Search and Booking Behaviors ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles … Continue reading Most Popular Accommodation Types and How Travelers Are Finding Them (Infographic)
In order for travel marketers to effectively reach consumers planning trips, they must know what kind of trips these consumers are planning. TripHobo recently shared data analyzed from their millions of members regarding trends in travel planning for 2017. These are their findings on what types of trips travelers plan on taking: DIY Trips: Thirty-eight … Continue reading What Kinds of Trips Are Travelers Planning in 2017?
Recent research from MDG Advertising tells us that 74% of web users are frustrated with websites that are not tailored to their needs and 72% of consumers don’t like generic marketing. In this day and age, consumers expect content to be personalized based on their interests. Therefore, in order for brands to be successful, big … Continue reading Personalization Tips for Travel Brands
A quickly emerging trend in the travel industry is using VR (virtual reality) to explore destinations, accommodations and other options available to consumers planning a trip. New research from YuMe goes deeper into consumer interest in VR and 360-degree videos and tells us how they feel about using them before purchasing. These are some interesting … Continue reading How Do Consumers Feel About Virtual Reality?
In recent years, Google has made it a point to show their users the top results for their mobile search queries by penalizing websites that are not responsive. This means that websites that are not mobile-friendly will not show up as high in Google search results as those that are. Michael Bayle, Head of Mobile … Continue reading 4 Ways Travel Companies Can Optimize Their Mobile Offering
Travelers’ expectations of hotels are undoubtedly evolving as trends in the hospitality industry change. Deloitte recently released a report that dives into the opportunity areas for hotels in upcoming years. More specifically, they discuss the different roles that hotels must play in order to stay competitive. The following bullets will further explain these different roles … Continue reading The Progressing Roles of Hotels
As 2016 comes to a close, we must examine the trends that affected the travel and hospitality industry to prepare for success in the upcoming year. One conclusion we can draw is that digital content was king in the past year, and will be increasingly important as we enter 2017. Expedia Media Solutions released a … Continue reading Digital Travel Content Consumption in 2016
After upgrading your hotel’s visuals for the upcoming year, hoteliers should consider using a Digital Asset Management (DAM) system to organize their digital assets. A recent report from IDC, “Proving the Value of Digital Asset Management for Digital Marketers and Creative Teams” says that one-third of marketing assets go unused or underutilized. A reliable DAM … Continue reading Why Digital Asset Management is Important for Your Hotel