Category Archives: Millennials

How Marriott is Using Snapchat Video Ads

Advertising on Snapchat is not only a savvy way to reach a large audience, but also effective for appealing to the coveted millennial consumer. As of February 2017, Snapchat has 158 million daily active users (DMR.) Of those users, approximately 86% are millennials (Statista.) These high volumes along with the increasing internet traffic coming from … Continue reading How Marriott is Using Snapchat Video Ads

8 Statistics on Millennial Travel Trends

The millennial demographic has companies in numerous industries adjusting their marketing strategies, including companies within the travel industry. Travel marketers hope to build brand loyalty with this younger age group now in order to generate repeat business in coming years. These statistics from Internet Marketing Inc’s “Millennial Travel Trends: A Look at the Largest Generations’ … Continue reading 8 Statistics on Millennial Travel Trends

8 Stats Explaining Millennials and Travel

Travel and hospitality brands across the world are honing in on the millennial age group because of their significant influence on the travel industry. American Express Travel has recently released some new stats on this demographic that can be useful for travel marketers across the industry. 1. 52.8 percent of millennials plan to travel more … Continue reading 8 Stats Explaining Millennials and Travel

Current Travel Trends Across Different Generations (Infographic)

The data in this infographic was taken from AARP’s 2016 Travel Trends report. ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, … Continue reading Current Travel Trends Across Different Generations (Infographic)

Millennial Traveler Statistics (Infographic)

The following statistics were taken from nsight for Travel’s article, 10 Things You Need to Know About Millennial Travelers. ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit … Continue reading Millennial Traveler Statistics (Infographic)

Using Instagram to Market Your Hotel

With 400 million active monthly users and an average of 80 million photos uploaded daily, Instagram has become a prominent channel for B2C marketing in a multitude of industries. It is especially effective in the travel industry as images play a key role in influencing consumers’ choices regarding destinations, accommodations and activities. Hotels can and … Continue reading Using Instagram to Market Your Hotel

Things to Consider When Appealing to Millennial Travelers

In comparison to other generations and their motivations for travel, Millennials are an anomaly in numerous ways. Social media, the desire for experiences rather than possessions and the difference of where they are in life compared to generations passed all affect their decisions. The following information from Expedia’s “Millennial Traveller Report” can help travel marketers … Continue reading Things to Consider When Appealing to Millennial Travelers