Category Archives: Mobile

5 SEO Tips to Increase Findability for Your Hotel

SEO (Search Engine Optimization) is a key component when it comes to being found online. In an industry as competitive as the hospitality industry, hotel companies should make sure they are doing everything they can to increase their visibility on search engines. There are numerous ways to step up your SEO game which can then … Continue reading 5 SEO Tips to Increase Findability for Your Hotel

4 Ways Travel Companies Can Optimize Their Mobile Offering

In recent years, Google has made it a point to show their users the top results for their mobile search queries by penalizing websites that are not responsive. This means that websites that are not mobile-friendly will not show up as high in Google search results as those that are. Michael Bayle, Head of Mobile … Continue reading 4 Ways Travel Companies Can Optimize Their Mobile Offering

Digital Travel Content Consumption in 2016

As 2016 comes to a close, we must examine the trends that affected the travel and hospitality industry to prepare for success in the upcoming year. One conclusion we can draw is that digital content was king in the past year, and will be increasingly important as we enter 2017. Expedia Media Solutions released a … Continue reading Digital Travel Content Consumption in 2016

11 Stats on Mobile Travel Booking

Travel companies across the globe are adjusting their marketing strategies due to the use of mobile devices in booking. While most marketers are aware of the increasing use of mobile devices in travel planning and booking, knowing specifics can more effectively help them reach their goals. These statistics released by Criteo in a recent Skift … Continue reading 11 Stats on Mobile Travel Booking

How Are Travelers Using Loyalty Programs?

In an effort to increase direct bookings, numerous hotel groups are adjusting their loyalty programs to attract new guests and retain existing guests. According to a recent article from Skift, approximately 97% of U.S. consumers have a credit card that earns them travel loyalty points with a particular travel brand. Tapping into how consumers are … Continue reading How Are Travelers Using Loyalty Programs?

Micro-Moments in Travel and How Consumers Are Booking

Micro-moments, as defined by Google, “occur when people reflexively turn to a device-increasingly a smartphone- to act on a need to learn something, do something, discover something, watch something or buy something. They are intent-rich moments when decisions are made and preferences shaped.” Google also has broken down these micro-moments in relation to travel booking: … Continue reading Micro-Moments in Travel and How Consumers Are Booking

7 Statistics that Show the Value of a Strong Mobile Presence

Having a mobile strategy to gain bookings is more important now than ever before. The growth in mobile travel booking can only be expected to continue to increase as more consumers are immersed in mobile sites and apps. The statistics below are an incentive for travel brands to maintain a strong mobile presence and embrace … Continue reading 7 Statistics that Show the Value of a Strong Mobile Presence

5 Ways Hotels Can Use Snapchat in their Marketing Strategy

Reaching consumers on their mobile device is undoubtedly a necessity when marketing your brand. Among the myriad of apps that can be utilized when trying influence travelers, Snapchat is rapidly rising in popularity. From May 2015 to January 2016, Snapchat’s daily video views have grown 350% (2 billion in May 2015 and 7 billion in … Continue reading 5 Ways Hotels Can Use Snapchat in their Marketing Strategy

The Uprise of Messaging in the Travel Industry

In recent years, messaging apps have become an increasingly popular form of communication between travelers and travel brands. In fact, messaging has been the fastest-growing online behavior within the social landscape over the past five years, surpassing social networks (Skift Magazine, Issue 3: The Megatrends Defining Travel in 2016.) The popularity comes from global travelers’ … Continue reading The Uprise of Messaging in the Travel Industry

Why to Optimize Your Website for Mobile (If You Haven’t Already)

As more travelers are using mobile devices to plan and book trips, it is becoming more important to make sure that your hotel’s website is up to par and optimized for mobile use. In the United States alone, 51% of web traffic comes from mobile devices (Smart Insights,) and globally, mobile traffic accounts for 33.4% … Continue reading Why to Optimize Your Website for Mobile (If You Haven’t Already)