Category Archives: OTAs

Travelers’ Top Criteria for Choosing a Hotel

The travelers’ path to booking a hotel is influenced by a plethora of criteria along the way. Sullivan and 20|20 Research recently put out a report, “Where They Go. Why They Stay.” that explores traveler decision-making. These are their findings in regards to criteria for choosing a hotel: Value for money. Just like consumers purchasing … Continue reading Travelers’ Top Criteria for Choosing a Hotel

4 Tips for Improving Your Hotel Visuals in 2017

High quality hotel visuals increase bookings! That should be enough of an incentive for hotel marketers to create and distribute great visuals, but if you’re the type of person who needs more reasons and validation, then the list below should deliver. To keep it simple, there are only a few simple things you should do … Continue reading 4 Tips for Improving Your Hotel Visuals in 2017

How Can Direct Bookings Benefit Hotels and OTAs?

In a recent article published by Skift, direct booking is examined in a way that can be mutually beneficial for both hotels and OTAs. The article discusses how shifting hotel bookings to their own brand websites is not only a good thing for large hotel groups, but can also work out for OTAs. This is … Continue reading How Can Direct Bookings Benefit Hotels and OTAs?

10 Reasons Travelers Book with OTAs Rather Than Direct

Using an Online Travel Agency (OTA) to book a hotel room rather than booking directly with a hotel occurs for a number of different reasons. Since hoteliers want as many direct bookings as possible as to not lose a percentage to OTAs, these reasons should be taken into account to further accommodate consumers booking online. … Continue reading 10 Reasons Travelers Book with OTAs Rather Than Direct

Marketing to Different Travel Personalities

Travelers have all different types of motivations for travel. Once you determine a particular consumer’s travel personality type you can effectively market travel to them by considering their motives and preferences. Choice Hotels recently released the results from its annual summer travel survey which break down the different personality archetypes of American travelers and what … Continue reading Marketing to Different Travel Personalities

How to Build and Utilize Consumer Personas

Personalizing content based off of customer personas has become an important tactic when converting consumers online, especially those browsing travel. According to DemandGen Report, leads who are shown personalized content produce a 20% increase in sales. This suggests that taking advantage of big data and building customer personas will increase hotel bookings. These are the … Continue reading How to Build and Utilize Consumer Personas

7 Statistics that Show the Value of a Strong Mobile Presence

Having a mobile strategy to gain bookings is more important now than ever before. The growth in mobile travel booking can only be expected to continue to increase as more consumers are immersed in mobile sites and apps. The statistics below are an incentive for travel brands to maintain a strong mobile presence and embrace … Continue reading 7 Statistics that Show the Value of a Strong Mobile Presence

Things to Consider When Appealing to Millennial Travelers

In comparison to other generations and their motivations for travel, Millennials are an anomaly in numerous ways. Social media, the desire for experiences rather than possessions and the difference of where they are in life compared to generations passed all affect their decisions. The following information from Expedia’s “Millennial Traveller Report” can help travel marketers … Continue reading Things to Consider When Appealing to Millennial Travelers

Influences on Independent Hotel Bookings

Because of the competition for bookings in the hospitality industry, hoteliers must be aware of what factors influence travelers’ decisions. This is especially true in the case of independent hotels, who typically are not as visible online as major brands. The following statistics found by Skift/SiteMinder in their 2015 Google Consumer Survey gives independent hoteliers … Continue reading Influences on Independent Hotel Bookings

How to Represent your Property Throughout All Points of Attribution

There are several points of attribution that influence consumers throughout the travel booking process. Ultimately, 51% of consumers book hotel rooms directly (Expedia: A Roadmap to Traveler Attribution,) however, this number is not quite as high concerning the inspiration and mid-funnel stages (40% and 36%, respectively.) This is evidence that third party channels (metasearch sites … Continue reading How to Represent your Property Throughout All Points of Attribution