Category Archives: Personalization

Personalization Tips for Travel Brands

Recent research from MDG Advertising tells us that 74% of web users are frustrated with websites that are not tailored to their needs and 72% of consumers don’t like generic marketing. In this day and age, consumers expect content to be personalized based on their interests. Therefore, in order for brands to be successful, big … Continue reading Personalization Tips for Travel Brands

The Progressing Roles of Hotels

Travelers’ expectations of hotels are undoubtedly evolving as trends in the hospitality industry change. Deloitte recently released a report that dives into the opportunity areas for hotels in upcoming years. More specifically, they discuss the different roles that hotels must play in order to stay competitive. The following bullets will further explain these different roles … Continue reading The Progressing Roles of Hotels