Category Archives: Social

Incorporating Your Media Gallery into Facebook

Hotels using ICE Portal’s Media Gallery now have an additional option to incorporate this feature into their Facebook pages. Since visuals play such a key role in trip planning, displaying images on Facebook is crucial in converting those using the platform in their trip research. A more professional way to display your hotel images on … Continue reading Incorporating Your Media Gallery into Facebook

Using Pinterest to Promote Your Property

We already know that high quality visuals are the key to selling hotel rooms directly and on OTAs. Another way to utilize your hotel visuals is by promoting your property on Pinterest. This social platform is often used by travelers when looking for inspiration for trips, to assist them in the planning stages and even … Continue reading Using Pinterest to Promote Your Property

The Increasing Consumption of Digital Video

The use of digital video to market your property is more crucial now than ever. Although this is not a new concept, hotel marketing with video is finally beginning to take off and really make an impact on consumers browsing travel online. The popularity of online video is demonstrated in the following information and should … Continue reading The Increasing Consumption of Digital Video

8 Twitter Tips for Hotels

Twitter is a great way to interact with guests staying at, or potentially staying at your property. It gives hotels the opportunity to market themselves and provide customer service all in one place, making it an important piece of your social media strategy. Here are some tips for hotel marketers to follow when using Twitter: … Continue reading 8 Twitter Tips for Hotels

Marketing to Different Travel Personalities

Travelers have all different types of motivations for travel. Once you determine a particular consumer’s travel personality type you can effectively market travel to them by considering their motives and preferences. Choice Hotels recently released the results from its annual summer travel survey which break down the different personality archetypes of American travelers and what … Continue reading Marketing to Different Travel Personalities

The Importance of Peer Influence on Travel Choices (Infographic)

All statistics in this infographic were taken from travelmarketreport based off of Phocuswright data. ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, … Continue reading The Importance of Peer Influence on Travel Choices (Infographic)

Millennial Traveler Statistics (Infographic)

The following statistics were taken from nsight for Travel’s article, 10 Things You Need to Know About Millennial Travelers. ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit … Continue reading Millennial Traveler Statistics (Infographic)

Top Trip Motivations for International Travelers

Although certain things are out of the hands of hotel marketers, there are numerous trip motivations for international travelers that can be leveraged to attract guests. These are the top 12 trip motivations highlighted in Phocuswright’s Engaging the International Traveler report from June 2015: 1. Get Away/Take a Break. Show off the relaxing beaches on … Continue reading Top Trip Motivations for International Travelers

Using Instagram to Market Your Hotel

With 400 million active monthly users and an average of 80 million photos uploaded daily, Instagram has become a prominent channel for B2C marketing in a multitude of industries. It is especially effective in the travel industry as images play a key role in influencing consumers’ choices regarding destinations, accommodations and activities. Hotels can and … Continue reading Using Instagram to Market Your Hotel

Influences on Independent Hotel Bookings

Because of the competition for bookings in the hospitality industry, hoteliers must be aware of what factors influence travelers’ decisions. This is especially true in the case of independent hotels, who typically are not as visible online as major brands. The following statistics found by Skift/SiteMinder in their 2015 Google Consumer Survey gives independent hoteliers … Continue reading Influences on Independent Hotel Bookings