User-Generated Content (UGC) has become a widely-used tactic in marketing across a plethora of industries, including travel and hospitality. If you’ve been thinking of incorporating UGC into your hotel marketing strategy, these statistics will prove that it can increase engagement and even bookings. 1. Brand engagement increases an average of 28% when users when users … Continue reading 5 Stats Proving the Value of User-Generated Content
Recent data from Phocuswright’s “Channel Optimization in Hospitality: Secrets of Data-Driven Hoteliers” white paper, done in conjunction with Sabre, gives useful information regarding where/how people book hotels in the U.S. Hoteliers can utilize this data to determine where to focus their hotel marketing efforts and what consumers to target. This can lead to more bookings … Continue reading Most Popular Hotel Purchase Methods
Those who have updated their mobile Facebook app since March 2 may or may not have noticed the new “City Guides” feature, listed among other features in the bottom right hamburger menu. This addition brings users to a page that displays various major cities across the world and shows a count of how many friends … Continue reading What Facebook’s New City Guides Feature Means for Travel Marketers
The millennial demographic has companies in numerous industries adjusting their marketing strategies, including companies within the travel industry. Travel marketers hope to build brand loyalty with this younger age group now in order to generate repeat business in coming years. These statistics from Internet Marketing Inc’s “Millennial Travel Trends: A Look at the Largest Generations’ … Continue reading 8 Statistics on Millennial Travel Trends
All data taken from TrustYou’s white paper: Consumer Research Uncovers Travelers’ Online Search and Booking Behaviors ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles … Continue reading Most Popular Accommodation Types and How Travelers Are Finding Them (Infographic)
In order for travel marketers to effectively reach consumers planning trips, they must know what kind of trips these consumers are planning. TripHobo recently shared data analyzed from their millions of members regarding trends in travel planning for 2017. These are their findings on what types of trips travelers plan on taking: DIY Trips: Thirty-eight … Continue reading What Kinds of Trips Are Travelers Planning in 2017?
Recent research from MDG Advertising tells us that 74% of web users are frustrated with websites that are not tailored to their needs and 72% of consumers don’t like generic marketing. In this day and age, consumers expect content to be personalized based on their interests. Therefore, in order for brands to be successful, big … Continue reading Personalization Tips for Travel Brands
A quickly emerging trend in the travel industry is using VR (virtual reality) to explore destinations, accommodations and other options available to consumers planning a trip. New research from YuMe goes deeper into consumer interest in VR and 360-degree videos and tells us how they feel about using them before purchasing. These are some interesting … Continue reading How Do Consumers Feel About Virtual Reality?
In recent years, Google has made it a point to show their users the top results for their mobile search queries by penalizing websites that are not responsive. This means that websites that are not mobile-friendly will not show up as high in Google search results as those that are. Michael Bayle, Head of Mobile … Continue reading 4 Ways Travel Companies Can Optimize Their Mobile Offering
Travelers’ expectations of hotels are undoubtedly evolving as trends in the hospitality industry change. Deloitte recently released a report that dives into the opportunity areas for hotels in upcoming years. More specifically, they discuss the different roles that hotels must play in order to stay competitive. The following bullets will further explain these different roles … Continue reading The Progressing Roles of Hotels