Category Archives: Visual Content

5 Scandinavian Hotels with Alluring Visuals

After previous articles that examined stunning visuals from hotels in Mexico, the Caribbean, Europe and Asia, we now look at the Scandinavian countries. These five properties throughout Norway, Sweden and Denmark offer fascinating visuals that are sure to entice travelers from all over the world. 1. Gorvalns Slott, Jarfalla, Sweden While the photo pictured below … Continue reading 5 Scandinavian Hotels with Alluring Visuals

How Do Consumers Feel About Virtual Reality?

A quickly emerging trend in the travel industry is using VR (virtual reality) to explore destinations, accommodations and other options available to consumers planning a trip. New research from YuMe goes deeper into consumer interest in VR and 360-degree videos and tells us how they feel about using them before purchasing. These are some interesting … Continue reading How Do Consumers Feel About Virtual Reality?

Why Digital Asset Management is Important for Your Hotel

After upgrading your hotel’s visuals for the upcoming year, hoteliers should consider using a Digital Asset Management (DAM) system to organize their digital assets. A recent report from IDC, “Proving the Value of Digital Asset Management for Digital Marketers and Creative Teams” says that one-third of marketing assets go unused or underutilized. A reliable DAM … Continue reading Why Digital Asset Management is Important for Your Hotel

4 Tips for Improving Your Hotel Visuals in 2017

High quality hotel visuals increase bookings! That should be enough of an incentive for hotel marketers to create and distribute great visuals, but if you’re the type of person who needs more reasons and validation, then the list below should deliver. To keep it simple, there are only a few simple things you should do … Continue reading 4 Tips for Improving Your Hotel Visuals in 2017

8 Stats on Travel Industry Use of Visual Assets

Visual assets are one of the top influences on online conversion, especially when talking about the travel industry. When it comes to selling travel online, consumers want to see what they are getting. The travel industry is well aware of this, as presented in the new report by The Hospitality Sales & Marketing Association (HSMAI,) … Continue reading 8 Stats on Travel Industry Use of Visual Assets

Are Your Hotel Visuals Being Distributed Properly Across All GDS’?

In order to increase hotel bookings on all global distribution systems, it is imperative for hoteliers that their hotels’ visuals are being displayed properly. When uploading your images for distribution, a number of steps can be taken to optimize your listing. Use the following checklist to make sure your hotel is accurately represented on the … Continue reading Are Your Hotel Visuals Being Distributed Properly Across All GDS’?

Case Study: What Effect Do Better Visuals Have on Booking Conversion?

Case Study: What Effect Do Better Visuals Have on Booking Conversion? Overview Resort Homes Florida recently updated the content on their brand website and on Booking.com with higher quality photos. This resulted in higher online conversion (more bookings for their vacation rental properties.) After starting with 20 photos with an average size of 800×600, they … Continue reading Case Study: What Effect Do Better Visuals Have on Booking Conversion?

5 Asian Hotels with Compelling Visuals

The different regions of Asia have a plethora of unique and luxurious hotels. From the Maldives to Japan and a few countries in between, we’ve selected five hotels that have effectively represented their properties online with compelling visuals. 1. Baros, Maldives This establishment has all you can ask for when looking for an extravagant hotel: … Continue reading 5 Asian Hotels with Compelling Visuals

Incorporating Your Media Gallery into Facebook

Hotels using ICE Portal’s Media Gallery now have an additional option to incorporate this feature into their Facebook pages. Since visuals play such a key role in trip planning, displaying images on Facebook is crucial in converting those using the platform in their trip research. A more professional way to display your hotel images on … Continue reading Incorporating Your Media Gallery into Facebook

Using Pinterest to Promote Your Property

We already know that high quality visuals are the key to selling hotel rooms directly and on OTAs. Another way to utilize your hotel visuals is by promoting your property on Pinterest. This social platform is often used by travelers when looking for inspiration for trips, to assist them in the planning stages and even … Continue reading Using Pinterest to Promote Your Property