Simplified Visual Management and Distribution with New ICE CMS

By Brianna Wenner

We at ICE Portal have just launched the long-awaited new graphical user interface (GUI) of our visual content management system (CMS.) Hotels, resorts and other travel supplier partners are now being trained in the new system to more effectively manage and distribute their photos, videos and 360-degree virtual tours. We believe that this transition will improve the ease of use of the platform and offer a better user experience due to a cleaner, more modern interface.

Benefits of using the ICE CMS to manage and distribute your visuals include:

Tagging of visuals. Our PrecICE metatags can be utilized by users in the system to add context to their visuals. These tags are mapped to tags used by leading distribution channels and can increase engagement and conversion.

Scoring of visuals. ICE Portal provides a content score based off the quantity of your visuals, their size, categorization and use of Room Types. This tells the supplier where their visuals need to be improved upon.

Tracking of visuals. The ICE Portal Image Tracker is a useful tool that tells users what major channels their visuals have been distributed to and also who uploaded and approved them.

User privileges. The new system features customizable workflows and user permissions. This simplifies the process for each individual group as it can be tailored to fit their needs.

To take a look at how the new CMS works, view some of our training videos, or, fill out our Contact form and someone at ICE will reach out to you directly.


ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!

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