Tag Archives: contenido visual

3 Ways to Take Your Visuals From Ordinary to Extraordinary

As you can tell by now, we’re in the business of making your hotel look great. In order to attract travelers, you have to show off your property. Why? It provides travelers with a sneak peak into their vacation and the amenities that your hotel provides. Visuals inspire the dream stage of travel and while … Continue reading 3 Ways to Take Your Visuals From Ordinary to Extraordinary

5 Visual Content Tips for Better Engagement

Nowadays it’s hard to keep customers engaged and focused on a particular hotel property. We live in a world of nearly endless choices. Want to increase engagement on your brand’s page? Provide visual content! Words are not enough to keep customers engaged anymore. In order to increase your engagement and bookings, strong visual content needs to … Continue reading 5 Visual Content Tips for Better Engagement

10 Content Marketing Tips for Your Hotel

A strategic content marketing plan is essential in order to properly promote your hotel property and retain customers. If you’re looking for a marketing boost try these 10 content marketing tips that will increase engagement, bookings and customer loyalty. 1) Images Use images to drive deeper engagement. Why are visuals vital? Because photos are engagement … Continue reading 10 Content Marketing Tips for Your Hotel

3 Reasons Your Brand Needs User Generated Content Now

User generated content has impacted the way consumers research and book travel. Content such as photos, blogs, reviews and videos have proven to be extremely influential in the booking process. UGC can inspire consumers where to book their next trip, makes users more confident in their booking choices or convince travelers to book elsewhere. So why should your … Continue reading 3 Reasons Your Brand Needs User Generated Content Now

How to Utilize Visual Content on Twitter

Social media provides numerous opportunities for hotel brands. Hotels that utilize social media increase their brand awareness, improve customer engagement and see a rise in bookings. Some hotels have taken note and are now providing followers the option of booking a hotel room through the popular website, Twitter. Why? It doesn’t hurt that Twitter has … Continue reading How to Utilize Visual Content on Twitter

How Mobile Redefined Consumer Booking Habits

Booking a hotel has evolved from walking into a brick and mortar travel agency to booking a room moments before you walk in the hotel lobby. Technology has given consumers the option to purchase what they want, when they want it. With the option of booking through a desktop, tablet or smartphone, why are consumers shifting … Continue reading How Mobile Redefined Consumer Booking Habits

Why Instagram is the Best Social Media Platform for Hotels

Social media can be a daunting task for hoteliers trying to convince consumers to book at their hotel. Which platform will capture the best engagement? What should I post, a photo or a video? And how often do I need to post? The beauty of Instagram is that it’s a social media sharing platform where … Continue reading Why Instagram is the Best Social Media Platform for Hotels

5 Reasons Why Pinterest is Essential to Hotel Brands

Over the past 5 years, Pinterest has evolved from a website where users share, collect and store visuals (What a great idea!) into a platform that businesses and brands can utilize. Pinterest is becoming essential to travel and hospitality brands because it brings their hotel’s visuals to the forefront of consumer screens. Here is why hotels … Continue reading 5 Reasons Why Pinterest is Essential to Hotel Brands

12 Stats on Why Rich Media Has the Best ROI

 We at ICE Portal are BIG fans of rich media. Why? Because we understand the importance of visuals, videos and 360 tours when it comes to booking a hotel. When a consumer finds your hotel, either through an OTA, search site or brand website, they want to know more information…and fast! Rich media is a … Continue reading 12 Stats on Why Rich Media Has the Best ROI

Muestra Fotos que los Viajeros Quieren ver

“No lo creeré hasta que lo vea ” Apuesto a que lo has dicho en numerosas ocasiones. Lo mismo ocurre con los espectadores. La exposición de todas las cosas maravillosas que ofrece su hotel es tan importante como escribir una lista de la misma. La gente quiere ver sus imágenes y ver el valor por … Continue reading Muestra Fotos que los Viajeros Quieren ver