Tag Archives: content distribution

Personalization Tips for Travel Brands

Recent research from MDG Advertising tells us that 74% of web users are frustrated with websites that are not tailored to their needs and 72% of consumers don’t like generic marketing. In this day and age, consumers expect content to be personalized based on their interests. Therefore, in order for brands to be successful, big … Continue reading Personalization Tips for Travel Brands

4 Tips for Improving Your Hotel Visuals in 2017

High quality hotel visuals increase bookings! That should be enough of an incentive for hotel marketers to create and distribute great visuals, but if you’re the type of person who needs more reasons and validation, then the list below should deliver. To keep it simple, there are only a few simple things you should do … Continue reading 4 Tips for Improving Your Hotel Visuals in 2017

Are Your Hotel Visuals Being Distributed Properly Across All GDS’?

In order to increase hotel bookings on all global distribution systems, it is imperative for hoteliers that their hotels’ visuals are being displayed properly. When uploading your images for distribution, a number of steps can be taken to optimize your listing. Use the following checklist to make sure your hotel is accurately represented on the … Continue reading Are Your Hotel Visuals Being Distributed Properly Across All GDS’?

Marketing to Different Travel Personalities

Travelers have all different types of motivations for travel. Once you determine a particular consumer’s travel personality type you can effectively market travel to them by considering their motives and preferences. Choice Hotels recently released the results from its annual summer travel survey which break down the different personality archetypes of American travelers and what … Continue reading Marketing to Different Travel Personalities

How to Build and Utilize Consumer Personas

Personalizing content based off of customer personas has become an important tactic when converting consumers online, especially those browsing travel. According to DemandGen Report, leads who are shown personalized content produce a 20% increase in sales. This suggests that taking advantage of big data and building customer personas will increase hotel bookings. These are the … Continue reading How to Build and Utilize Consumer Personas

Things to Consider When Appealing to Millennial Travelers

In comparison to other generations and their motivations for travel, Millennials are an anomaly in numerous ways. Social media, the desire for experiences rather than possessions and the difference of where they are in life compared to generations passed all affect their decisions. The following information from Expedia’s “Millennial Traveller Report” can help travel marketers … Continue reading Things to Consider When Appealing to Millennial Travelers

Big Data in the Hospitality Industry (Infographic)

All statistics taken from Skift, From Data to Action: The Future of Hospitality Marketing and Forbes. ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles … Continue reading Big Data in the Hospitality Industry (Infographic)

How to Represent your Property Throughout All Points of Attribution

There are several points of attribution that influence consumers throughout the travel booking process. Ultimately, 51% of consumers book hotel rooms directly (Expedia: A Roadmap to Traveler Attribution,) however, this number is not quite as high concerning the inspiration and mid-funnel stages (40% and 36%, respectively.) This is evidence that third party channels (metasearch sites … Continue reading How to Represent your Property Throughout All Points of Attribution

How the Quality of Your Visuals Directly Affects Your Bookings

There are numerous moving parts and points of attribution when it comes to a traveler’s decision to book a hotel. Advertising campaigns, reviews, past experience, friends, family, social media and a plethora of other factors can influence the choice. Hotel visuals is considered one of the most important factors in the purchase process. To be … Continue reading How the Quality of Your Visuals Directly Affects Your Bookings