Tag Archives: Digital Marketing

What Affects Your Hotel Website’s Google Ranking?

According to Searchmetrics, 60% of leisure travelers and 41% of business travelers build their own trip itineraries. This means that travel brands must ensure they are doing whatever possible to be found/seen online in order to stay competitive and generate bookings. To successfully do this, attention must be paid to Google rank and the factors … Continue reading What Affects Your Hotel Website’s Google Ranking?

Further Evidence that Video is Taking Over the Digital Marketing World

Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your hotel website can increase direct bookings and delivering these videos to OTAs and GDSs can increase … Continue reading Further Evidence that Video is Taking Over the Digital Marketing World

Tips for a Strong Hotel Mobile App

The mobile hotel booking rate is (and has been) increasing across the globe. In addition to investing in a mobile-friendly website, hoteliers should also consider offering mobile apps. Apps can extend your brand recognition and increase guest loyalty and direct bookings. These tips will help you to get the best ROI on your hotel mobile … Continue reading Tips for a Strong Hotel Mobile App

What Big Data Means for Hotel Visuals

Today’s travelers are starting to expect a personalized experience throughout all stages of travel. As a matter of fact, 74% of consumers feel frustrated when website content is not personalized (Infosys.) This shows us that in the evolving world of travel marketing, big data must be utilized in order to please (and convert) our target … Continue reading What Big Data Means for Hotel Visuals

How to Engage Your Guests Before, During and After Their Stay

Guest experience starts from the moment a consumer begins planning a trip. Engaging them from the beginning and providing a seamless and pleasant experience will increase the chance that they come back and stay again, refer a friend or leave a positive review. Here are a few ways to engage your guests before, during and … Continue reading How to Engage Your Guests Before, During and After Their Stay

How Marriott is Using Snapchat Video Ads

Advertising on Snapchat is not only a savvy way to reach a large audience, but also effective for appealing to the coveted millennial consumer. As of February 2017, Snapchat has 158 million daily active users (DMR.) Of those users, approximately 86% are millennials (Statista.) These high volumes along with the increasing internet traffic coming from … Continue reading How Marriott is Using Snapchat Video Ads

Basic Landing Page Ideas for Hotels

Using landing pages to promote your hotel is an effective way to generate marketing leads/provide insights about your audience and increase online booking conversion. The difference between a landing page and your hotel’s homepage is that a landing page focuses on one thing rather than presenting numerous options for visitors to click. This targeted marketing … Continue reading Basic Landing Page Ideas for Hotels

Most Popular Hotel Purchase Methods

Recent data from Phocuswright’s “Channel Optimization in Hospitality: Secrets of Data-Driven Hoteliers” white paper, done in conjunction with Sabre, gives useful information regarding where/how people book hotels in the U.S. Hoteliers can utilize this data to determine where to focus their hotel marketing efforts and what consumers to target. This can lead to more bookings … Continue reading Most Popular Hotel Purchase Methods

What Facebook’s New City Guides Feature Means for Travel Marketers

Those who have updated their mobile Facebook app since March 2 may or may not have noticed the new “City Guides” feature, listed among other features in the bottom right hamburger menu. This addition brings users to a page that displays various major cities across the world and shows a count of how many friends … Continue reading What Facebook’s New City Guides Feature Means for Travel Marketers