Tag Archives: Digital Marketing

Personalization Tips for Travel Brands

Recent research from MDG Advertising tells us that 74% of web users are frustrated with websites that are not tailored to their needs and 72% of consumers don’t like generic marketing. In this day and age, consumers expect content to be personalized based on their interests. Therefore, in order for brands to be successful, big … Continue reading Personalization Tips for Travel Brands

Digital Travel Content Consumption in 2016

As 2016 comes to a close, we must examine the trends that affected the travel and hospitality industry to prepare for success in the upcoming year. One conclusion we can draw is that digital content was king in the past year, and will be increasingly important as we enter 2017. Expedia Media Solutions released a … Continue reading Digital Travel Content Consumption in 2016

Why Digital Asset Management is Important for Your Hotel

After upgrading your hotel’s visuals for the upcoming year, hoteliers should consider using a Digital Asset Management (DAM) system to organize their digital assets. A recent report from IDC, “Proving the Value of Digital Asset Management for Digital Marketers and Creative Teams” says that one-third of marketing assets go unused or underutilized. A reliable DAM … Continue reading Why Digital Asset Management is Important for Your Hotel

Marketing in the Early Phases of the Travel Planning Process

The planning stages of travel present marketers with an excellent opportunity to sell consumers on their brand. Think with Google has done extensive research on these travel “micro-moments” and offer us some insight on what travelers are thinking and figuring out as they plan their trips. This information can help travel marketers as they try … Continue reading Marketing in the Early Phases of the Travel Planning Process

Consumer Data in the Travel Industry

Utilizing consumer data in your hotel marketing efforts is a great way to understand your audience and what they are looking for when planning a trip. Taking this data and building consumer personas narrows down what specific things travelers want and need while researching and planning. This then allows travel marketers to effectively target these … Continue reading Consumer Data in the Travel Industry

5 Asian Hotels with Compelling Visuals

The different regions of Asia have a plethora of unique and luxurious hotels. From the Maldives to Japan and a few countries in between, we’ve selected five hotels that have effectively represented their properties online with compelling visuals. 1. Baros, Maldives This establishment has all you can ask for when looking for an extravagant hotel: … Continue reading 5 Asian Hotels with Compelling Visuals

The Increasing Consumption of Digital Video

The use of digital video to market your property is more crucial now than ever. Although this is not a new concept, hotel marketing with video is finally beginning to take off and really make an impact on consumers browsing travel online. The popularity of online video is demonstrated in the following information and should … Continue reading The Increasing Consumption of Digital Video

Micro-Moments in Travel and How Consumers Are Booking

Micro-moments, as defined by Google, “occur when people reflexively turn to a device-increasingly a smartphone- to act on a need to learn something, do something, discover something, watch something or buy something. They are intent-rich moments when decisions are made and preferences shaped.” Google also has broken down these micro-moments in relation to travel booking: … Continue reading Micro-Moments in Travel and How Consumers Are Booking

Marketing to Different Travel Personalities

Travelers have all different types of motivations for travel. Once you determine a particular consumer’s travel personality type you can effectively market travel to them by considering their motives and preferences. Choice Hotels recently released the results from its annual summer travel survey which break down the different personality archetypes of American travelers and what … Continue reading Marketing to Different Travel Personalities

How to Build and Utilize Consumer Personas

Personalizing content based off of customer personas has become an important tactic when converting consumers online, especially those browsing travel. According to DemandGen Report, leads who are shown personalized content produce a 20% increase in sales. This suggests that taking advantage of big data and building customer personas will increase hotel bookings. These are the … Continue reading How to Build and Utilize Consumer Personas