Tag Archives: HOTEL MARKETING

Tips for a Strong Hotel Mobile App

The mobile hotel booking rate is (and has been) increasing across the globe. In addition to investing in a mobile-friendly website, hoteliers should also consider offering mobile apps. Apps can extend your brand recognition and increase guest loyalty and direct bookings. These tips will help you to get the best ROI on your hotel mobile … Continue reading Tips for a Strong Hotel Mobile App

5 Stats Proving the Value of User-Generated Content

User-Generated Content (UGC) has become a widely-used tactic in marketing across a plethora of industries, including travel and hospitality. If you’ve been thinking of incorporating UGC into your hotel marketing strategy, these statistics will prove that it can increase engagement and even bookings. 1. Brand engagement increases an average of 28% when users when users … Continue reading 5 Stats Proving the Value of User-Generated Content

What Big Data Means for Hotel Visuals

Today’s travelers are starting to expect a personalized experience throughout all stages of travel. As a matter of fact, 74% of consumers feel frustrated when website content is not personalized (Infosys.) This shows us that in the evolving world of travel marketing, big data must be utilized in order to please (and convert) our target … Continue reading What Big Data Means for Hotel Visuals

Increasing Booking Conversion with a Call-to-Action

An effective call-to-action is crucial in getting online consumers to do what you want to them do. This is especially true when getting travelers to book a room at your property via your hotel website. The following tips will help you to craft a call-to-action that will entice consumers to click further: 1. Provoke enthusiasm. … Continue reading Increasing Booking Conversion with a Call-to-Action

How to Engage Your Guests Before, During and After Their Stay

Guest experience starts from the moment a consumer begins planning a trip. Engaging them from the beginning and providing a seamless and pleasant experience will increase the chance that they come back and stay again, refer a friend or leave a positive review. Here are a few ways to engage your guests before, during and … Continue reading How to Engage Your Guests Before, During and After Their Stay

6 Reasons to Use 360-degree Virtual Tours (Infographic)

Sources: InvisionStudio, YuMe, Aardvark360, Panomatics ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us … Continue reading 6 Reasons to Use 360-degree Virtual Tours (Infographic)

How to Attract Business Travelers to Your Hotel

Depending on the nature of your hotel, you may be looking to attract those traveling for business. After all, according to The Global Business Travel Association, 1.3 million business trips occur each day in the U.S., making this an extremely profitable market. Take these tips into consideration when targeting business travelers: 1. Promote rates and … Continue reading How to Attract Business Travelers to Your Hotel

How Marriott is Using Snapchat Video Ads

Advertising on Snapchat is not only a savvy way to reach a large audience, but also effective for appealing to the coveted millennial consumer. As of February 2017, Snapchat has 158 million daily active users (DMR.) Of those users, approximately 86% are millennials (Statista.) These high volumes along with the increasing internet traffic coming from … Continue reading How Marriott is Using Snapchat Video Ads

4 Tips to Reduce Your Hotel Website’s Load Time

Consumers today expect a quick and seamless experience when visiting a website. In fact, 47% expect a site to load within two seconds in order for them to be satisfied and 40% will abandon a site that takes more than three seconds to load (Kissmetrics.) Also, a one second delay in page response can result … Continue reading 4 Tips to Reduce Your Hotel Website’s Load Time

Basic Landing Page Ideas for Hotels

Using landing pages to promote your hotel is an effective way to generate marketing leads/provide insights about your audience and increase online booking conversion. The difference between a landing page and your hotel’s homepage is that a landing page focuses on one thing rather than presenting numerous options for visitors to click. This targeted marketing … Continue reading Basic Landing Page Ideas for Hotels