Tag Archives: hotel visuals

Further Evidence that Video is Taking Over the Digital Marketing World

Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your hotel website can increase direct bookings and delivering these videos to OTAs and GDSs can increase … Continue reading Further Evidence that Video is Taking Over the Digital Marketing World

6 Reasons to Use 360-degree Virtual Tours (Infographic)

Sources: InvisionStudio, YuMe, Aardvark360, Panomatics ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us … Continue reading 6 Reasons to Use 360-degree Virtual Tours (Infographic)

How Marriott is Using Snapchat Video Ads

Advertising on Snapchat is not only a savvy way to reach a large audience, but also effective for appealing to the coveted millennial consumer. As of February 2017, Snapchat has 158 million daily active users (DMR.) Of those users, approximately 86% are millennials (Statista.) These high volumes along with the increasing internet traffic coming from … Continue reading How Marriott is Using Snapchat Video Ads

What Facebook’s New City Guides Feature Means for Travel Marketers

Those who have updated their mobile Facebook app since March 2 may or may not have noticed the new “City Guides” feature, listed among other features in the bottom right hamburger menu. This addition brings users to a page that displays various major cities across the world and shows a count of how many friends … Continue reading What Facebook’s New City Guides Feature Means for Travel Marketers

5 Scandinavian Hotels with Alluring Visuals

After previous articles that examined stunning visuals from hotels in Mexico, the Caribbean, Europe and Asia, we now look at the Scandinavian countries. These five properties throughout Norway, Sweden and Denmark offer fascinating visuals that are sure to entice travelers from all over the world. 1. Gorvalns Slott, Jarfalla, Sweden While the photo pictured below … Continue reading 5 Scandinavian Hotels with Alluring Visuals

How Do Consumers Feel About Virtual Reality?

A quickly emerging trend in the travel industry is using VR (virtual reality) to explore destinations, accommodations and other options available to consumers planning a trip. New research from YuMe goes deeper into consumer interest in VR and 360-degree videos and tells us how they feel about using them before purchasing. These are some interesting … Continue reading How Do Consumers Feel About Virtual Reality?

Travelers’ Top Criteria for Choosing a Hotel

The travelers’ path to booking a hotel is influenced by a plethora of criteria along the way. Sullivan and 20|20 Research recently put out a report, “Where They Go. Why They Stay.” that explores traveler decision-making. These are their findings in regards to criteria for choosing a hotel: Value for money. Just like consumers purchasing … Continue reading Travelers’ Top Criteria for Choosing a Hotel

Why Digital Asset Management is Important for Your Hotel

After upgrading your hotel’s visuals for the upcoming year, hoteliers should consider using a Digital Asset Management (DAM) system to organize their digital assets. A recent report from IDC, “Proving the Value of Digital Asset Management for Digital Marketers and Creative Teams” says that one-third of marketing assets go unused or underutilized. A reliable DAM … Continue reading Why Digital Asset Management is Important for Your Hotel

4 Tips for Improving Your Hotel Visuals in 2017

High quality hotel visuals increase bookings! That should be enough of an incentive for hotel marketers to create and distribute great visuals, but if you’re the type of person who needs more reasons and validation, then the list below should deliver. To keep it simple, there are only a few simple things you should do … Continue reading 4 Tips for Improving Your Hotel Visuals in 2017

8 Stats on Travel Industry Use of Visual Assets

Visual assets are one of the top influences on online conversion, especially when talking about the travel industry. When it comes to selling travel online, consumers want to see what they are getting. The travel industry is well aware of this, as presented in the new report by The Hospitality Sales & Marketing Association (HSMAI,) … Continue reading 8 Stats on Travel Industry Use of Visual Assets