Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your hotel website can increase direct bookings and delivering these videos to OTAs and GDSs can increase … Continue reading Further Evidence that Video is Taking Over the Digital Marketing World
After previous articles that examined stunning visuals from hotels in Mexico, the Caribbean, Europe and Asia, we now look at the Scandinavian countries. These five properties throughout Norway, Sweden and Denmark offer fascinating visuals that are sure to entice travelers from all over the world. 1. Gorvalns Slott, Jarfalla, Sweden While the photo pictured below … Continue reading 5 Scandinavian Hotels with Alluring Visuals
The European countries boast countless stunning hotels ranging from historical landmarks to contemporary resorts. We’ve gathered a handful of these European hotels that beautifully display the allure of their establishment with high quality visuals online. Be sure to take a look at their websites for full media galleries and even inspiration for your next trip! … Continue reading 5 European Hotels with Striking Visuals
Reaching consumers on their mobile device is undoubtedly a necessity when marketing your brand. Among the myriad of apps that can be utilized when trying influence travelers, Snapchat is rapidly rising in popularity. From May 2015 to January 2016, Snapchat’s daily video views have grown 350% (2 billion in May 2015 and 7 billion in … Continue reading 5 Ways Hotels Can Use Snapchat in their Marketing Strategy
Consumers look to a variety of sources when determining where they will stay while traveling. Fuel examined these sources in a recent study about traveler booking behavior and provided some insight as to what they rely on most. 1. Reviews on the hotel website. Displaying positive guest reviews on your site can help visitors to … Continue reading What Do Travelers Rely on When Researching Hotels?
In the process of converting lookers into bookers, personalization is fast becoming an important differentiator. According to a recent Mindtree study, 78% of travelers have bought online based on personalized promotions they have not bought before. Consumers want to see content tailored to them. Once you know what your audience wants, how do you know … Continue reading Can Personalizing your Content Increase Bookings?
The hot temperatures and beautiful beaches of the Caribbean make the various islands a popular vacation destination. Also contributing to the allure are countless hotels with stunning views, pools, restaurants and more. What sets some hotels apart from others in terms of booking rates is their ability to capture and show off these attributes to … Continue reading 5 Caribbean Hotels with Dazzling Visuals
In addition to using rich media to entice travelers on your website and other online travel sites, there is a multitude of social platforms that allow you to promote similar content. Here are a few of the best channels that you should be using to extend the reach of your hotel video. YouTube When most … Continue reading Best Social Channels to Promote Your Hotel Video
Employing user-generated content is a fantastic way to engage consumers and promote your brand. A study done by Bazaarvoice revealed that 51% of American consumers trust user generated content over content produced by a company (websites, articles etc.) This number proves it can be advantageous to leverage this user generated content and use it as … Continue reading How to Encourage and Leverage User Generated Content
Think with Google recently reported that 63% of travelers watch online videos when deciding on an accommodation within a destination they plan to visit. This makes YouTube an excellent platform for hoteliers to showcase their properties. Consider the following tips when using YouTube in your hotel video marketing: Use an alluring title and description for … Continue reading Using YouTube to Increase Your Hotel’s Bookings