After previous articles that examined stunning visuals from hotels in Mexico, the Caribbean, Europe and Asia, we now look at the Scandinavian countries. These five properties throughout Norway, Sweden and Denmark offer fascinating visuals that are sure to entice travelers from all over the world. 1. Gorvalns Slott, Jarfalla, Sweden While the photo pictured below … Continue reading 5 Scandinavian Hotels with Alluring Visuals
A quickly emerging trend in the travel industry is using VR (virtual reality) to explore destinations, accommodations and other options available to consumers planning a trip. New research from YuMe goes deeper into consumer interest in VR and 360-degree videos and tells us how they feel about using them before purchasing. These are some interesting … Continue reading How Do Consumers Feel About Virtual Reality?
The travelers’ path to booking a hotel is influenced by a plethora of criteria along the way. Sullivan and 20|20 Research recently put out a report, “Where They Go. Why They Stay.” that explores traveler decision-making. These are their findings in regards to criteria for choosing a hotel: Value for money. Just like consumers purchasing … Continue reading Travelers’ Top Criteria for Choosing a Hotel
After upgrading your hotel’s visuals for the upcoming year, hoteliers should consider using a Digital Asset Management (DAM) system to organize their digital assets. A recent report from IDC, “Proving the Value of Digital Asset Management for Digital Marketers and Creative Teams” says that one-third of marketing assets go unused or underutilized. A reliable DAM … Continue reading Why Digital Asset Management is Important for Your Hotel
Visual assets are one of the top influences on online conversion, especially when talking about the travel industry. When it comes to selling travel online, consumers want to see what they are getting. The travel industry is well aware of this, as presented in the new report by The Hospitality Sales & Marketing Association (HSMAI,) … Continue reading 8 Stats on Travel Industry Use of Visual Assets
In order to increase hotel bookings on all global distribution systems, it is imperative for hoteliers that their hotels’ visuals are being displayed properly. When uploading your images for distribution, a number of steps can be taken to optimize your listing. Use the following checklist to make sure your hotel is accurately represented on the … Continue reading Are Your Hotel Visuals Being Distributed Properly Across All GDS’?
The different regions of Asia have a plethora of unique and luxurious hotels. From the Maldives to Japan and a few countries in between, we’ve selected five hotels that have effectively represented their properties online with compelling visuals. 1. Baros, Maldives This establishment has all you can ask for when looking for an extravagant hotel: … Continue reading 5 Asian Hotels with Compelling Visuals
The European countries boast countless stunning hotels ranging from historical landmarks to contemporary resorts. We’ve gathered a handful of these European hotels that beautifully display the allure of their establishment with high quality visuals online. Be sure to take a look at their websites for full media galleries and even inspiration for your next trip! … Continue reading 5 European Hotels with Striking Visuals
Because of the competition for bookings in the hospitality industry, hoteliers must be aware of what factors influence travelers’ decisions. This is especially true in the case of independent hotels, who typically are not as visible online as major brands. The following statistics found by Skift/SiteMinder in their 2015 Google Consumer Survey gives independent hoteliers … Continue reading Influences on Independent Hotel Bookings
There are several points of attribution that influence consumers throughout the travel booking process. Ultimately, 51% of consumers book hotel rooms directly (Expedia: A Roadmap to Traveler Attribution,) however, this number is not quite as high concerning the inspiration and mid-funnel stages (40% and 36%, respectively.) This is evidence that third party channels (metasearch sites … Continue reading How to Represent your Property Throughout All Points of Attribution