A strategic content marketing plan is essential in order to properly promote your hotel property and retain customers. If you’re looking for a marketing boost try these 10 content marketing tips that will increase engagement, bookings and customer loyalty.

1) Images

Use images to drive deeper engagement. Why are visuals vital? Because photos are engagement bait! Your photos will make or break a booking. Provide 20 or more high quality, up to date photos for engagement up to 150% (TripAdvisor)

2) Videos 

Use videos to secure bookings, video provides consumers with an in-depth look at your property. Highlight activities, amenities and more! 57% of consumers say that watching videos makes them more confident in online purchase decisions (MediaPost)

3) 360 tours

360 tours provide a unique look into your property. 360 tours give consumers control in the palm of their hand. It allows them on a personal tour of your guest rooms, and it gives them a glimpse of their vacation from the comfort of their home. Hotels with a virtual tour achieved 135% increase in online revenue amounting to $7,200 per hotel per month over those without a virtual tour (IPIX)

4) Social media

Did you know if Facebook was a country, it would be the largest country on earth? (Huffington Post) Social media allows you to connect with guests and fans of your brand. Post photos, videos for high engagement and brand awareness.  In just one month after the introduction of Facebook timeline for brands,  photos and videos saw a 65% increase in engagement (Simply Measured)

5) Contests

Everyone loves contests, the chance of winning a prize is exciting! Contests allow you to build your brand’s fan base while engaging with your audience. Contests also allow you to collect data of consumers interested in your brand which will be useful in our next tip. Facebook contests or contests that use hashtags will be seen by a larger amount of people (which means a more successful marketing strategy!)

6) Personalization

Personalization has been a buzzword in the industry for years…and for good reason, personalizing a customer’s stay drives customer loyalty.  73% of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant (Digital Trends)

7) Blogging

 Blogging drives traffic directly to your website and it connects potential guests to your brand. Hotels that showoff their company’s culture will have a more successful blog. The Ace Hotel’s blog is a great example of mixing cool, fun photos, videos and memes and making it an accurate representation of their hotels.

8) Infographics

Catch your target’s eye with an infographic. We love infographics because they are compelling and easier to digest than a large amount of text. Use infographics to increase your traffic and SEO.

9) User Generated Content

Travelers love to take photos of their vacation and share them with friends and family. Encourage your guest to share their content. We’ve recently seen a trend of hotels providing guests with perfect selfie locations around their property with a hashtag for their UGC to be found. 40% of millennials rely on user-generated content (UGC) to inform their travel plans.

10) Loyalty programs

Loyalty programs allow you to retain existing customers with perks while acquiring new customers with exciting incentives. Awards such as an free night stay and room upgrades will encourage customers to continually book with your brand.


IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!
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