Visuals are vital in the hospitality industry. We are visual beings and potential guests want to be enticed by your property. Visuals can inspire the dream stage of travel, inspiring consumers to travel to new places. Spark their inspiration by providing numerous high quality visuals. Here are 10 statistics that prove that visual content is here to stay.

Plain text is outdated and boring, visuals are engaging and exciting! Our brain decodes visual information 60,000x vaster than text so it’s no surprise that visuals sites such as Instagram and Pinterest are so popular. We’re only seeing the beginning of what visual content has to offer, don’t get left behind. Here are 10 statistics on the why visual content is king.


10294428_10152159128208505_287917112685662226_n1)85% of respondents said photos/videos are important in your final decision to book their accommodation

eye2) Travelers are 150% more engaged with listings that have more than 20 photos than with properties that have only a few photos (TripAdvisor)

3) 94% more total views on average are attracted by content containing compelling images than content without images.

hand_touch4)Images are among thetop 3 features travelers look for when doing initial research (The 2013 Google Traveler

5) 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings.

user_monitor6) 67%of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings (MDG Advertising)

money_bills7)  Doubling a hotel’s online pictures can result in 5% take-up and $3.50 higher Average Daily Rate (Expedia)

laptop8) Consumers in the deliberation phased fixated most on images with paragraphs of descriptive text. (Cornell, Eye Tracking Study 2014)

chart_area9) 14% increase in pageviews are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included.)

mouse_left_button10) Larger images increased sales by 46% (Visual Web Optimizer)


How are your visuals looking?

IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!
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