Social media. Are you doing it right? Common Hotel Mistakes

Social media brought a totally new way to interact. Even being an online platform, it is still intimate and direct. In this game, user’s expectations are extremely high. Hoteliers must think wisely and quickly to keep up with comments and…

Successful Content Marketing Plans do 1 Thing Really Well

Does your content marketing create re-action beyond sharing? I have been using LinkedIn, Facebook and blogging to generate business-to-business (b2b) leads and sales very effectively lately. Surprisingly, the key to my content marketing success…

What is a Virtual Tour?

Understand what a Virtual Tour is, and what it is used for. Virtual reality or virtual ambience is a technology that makes it possible for a visitor to interact with a property through a device (either a desktop, tablet or smartphone). The…

Portál comes this week with a quick 5 steps plan for a successful and cost effective social media marketing strategy.

Portál comes this week with a quick 5 steps plan for a successful and cost effective social media marketing strategy. From major brands to small companies many marketers have been struggling to promote their products & brands on social…

4 minutos para sin 1000 palabras en la semana Virtuoso

Nuestro equipo tuvo la suerte de ser invitado a la Semana Virtuoso -Virtuoso Week-, que recientemente se llevó a cabo en el Hotel Bellagio Hotel en Las Vegas. alrededor de  1.700 + hotel, cruceros y representantes de destinos, también…

The Possible, the Practical and the Profitable - What cloud are we on? By Peter Fitzgerald

The Big Issue Facing Hotel Marketing Directors A few large owners of online demand for hotel accommodation, commanding and securing rate parity, also ask for product parity, sometimes outperforming many hotels own websites in selling the products. Whilst…

Marketing en linea para la industria de hotelera

La leccion principal  para los gerentes en el negocio de viajes es: El mercado ha cambiado. Y sigue cambiando con rapidez!En los últimos años hemos estado viendo el poder de generar más reservas que pasan a manos de las OTA’s. Añádase…