Social media brought a totally new way to interact. Even being an online platform, it is still intimate and direct. In this game, user’s expectations are extremely high. Hoteliers must think wisely and quickly to keep up with comments and interaction that occur every minute. Here some mistakes hotels are making on their social media … Continue reading Social media. Are you doing it right? Common Hotel Mistakes
Does your content marketing create re-action beyond sharing? I have been using LinkedIn, Facebook and blogging to generate business-to-business (b2b) leads and sales very effectively lately. Surprisingly, the key to my content marketing success is coming from creative thinking about what I already know works and getting my target market to take action—moving them off … Continue reading Successful Content Marketing Plans do 1 Thing Really Well
Understand what a Virtual Tour is, and what it is used for. Virtual reality or virtual ambience is a technology that makes it possible for a visitor to interact with a property through a device (either a desktop, tablet or smartphone). The goal here is create an experience as close as possible of the reality, … Continue reading What is a Virtual Tour?
Portál comes this week with a quick 5 steps plan for a successful and cost effective social media marketing strategy. From major brands to small companies many marketers have been struggling to promote their products & brands on social media. Social Media is considered to be the best and most effective way of communicating and … Continue reading Portál comes this week with a quick 5 steps plan for a successful and cost effective social media marketing strategy.
Nuestro equipo tuvo la suerte de ser invitado a la Semana Virtuoso –Virtuoso Week-, que recientemente se llevó a cabo en el Hotel Bellagio Hotel en Las Vegas. alrededor de 1.700 + hotel, cruceros y representantes de destinos, también hemos sido capaces de asesorar quién es quién de las agencias de viajes de lujo. Fue increíble … Continue reading 4 minutos para sin 1000 palabras en la semana Virtuoso
The Big Issue Facing Hotel Marketing Directors A few large owners of online demand for hotel accommodation, commanding and securing rate parity, also ask for product parity, sometimes outperforming many hotels own websites in selling the products. Whilst many hotels are experienced in regaining customers from competitors, winning back travellers from third party online suppliers … Continue reading The Possible, the Practical and the Profitable – What cloud are we on? By Peter Fitzgerald
La leccion principal para los gerentes en el negocio de viajes es: El mercado ha cambiado. Y sigue cambiando con rapidez!En los últimos años hemos estado viendo el poder de generar más reservas que pasan a manos de las OTA’s. Añádase a esto los cambios en cifras de websites de búsqueda, (como el último “Penguin”, … Continue reading Marketing en linea para la industria de hotelera