Why Video Marketing is the Secret to Successful User Engagement (when done right)

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Last week I created an infographic with statistics on video marketing and its benefits in the travel industry. While doing research and reading all of the marvelous stats, I just kept thinking to myself… why aren’t more people doing this?! Yes,…

Why Travelers may not like your Visuals

Visual content is taking over on some of the best marketing practices in almost every industry, specially the travel and tourism one. The latest and most popular social media networks nowadays, are image driven (Pinterest, Instagram); and…

Meta-Search in the Hotel Industry: The Future of Travel Search

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Meta-search, in my opinion, is the way everyone will search travel in the future. Its functionally is already used by some of the biggest travel players in the industry such as TripAdvisor, Kayak and Trivago. Why, you ask? It's simply the…