The Pros and Cons of User Generated Content In Travel

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  IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+;…

3 Ways to Optimize Your Brand Through Mobile Engagement

With the rise of instant access to travel, it should be no surprise how important mobile engagement is within the travel industry. Now more than ever, hotels should be paying attention to potential customers that are looking at their hotel on…

Drive Conversion Through Better Content

Hotels are constantly searching for improved conversions. It is important to realize where and how your hotel is being represented online. In today’s market, hotels are being represented on social media sites, GDS, OTAs, mobile channels,…

How Visuals Help Sell the Travel Experience

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When it comes to attracting prospective hotel guests, it pays to think visuals! Let’s face it, most of us are lazy, we’d rather look at pretty pictures than read.  It’s only human. We process visuals 60,000 times faster than text,…