Did you know that 74 million people seek travel information on mobile devices every month and that 52% of the internet population engaging with travel content access it via a mobile device? (Expedia & comScore: Travel Content Journey) With numbers like that it’s easy to see that mobile and tablet or “phablet” bookings are more than just a booking … Continue reading How Tablets Changed The Way We Book Travel
In the world of booking travel, it can be hard for consumers to navigate through their various booking options. While consumer booking will book their travel based of ease, convenience and past travel experience; they will book based on what type of traveler they are. While business travelers tend to book directly on a brand … Continue reading How Do Consumers Book Travel?
When it comes to planning a trip, what is your go-to method? Do you book directly with the brand? Do you go online and book through an OTA? Or do you book with a travel agent? While the last option may sound like a blast from the past, the reality is that consumers still use … Continue reading Are the Days of the Travel Agent Numbered?
Videos have become a staple within the travel industry. Why? Videos are beneficial to both the consumer as well as the hotel. Video provides transparency, makes your brand trustworthy and creates a long lasting first impression. A recent study by Software Advice, a source for research on hotel management tools, provides insight into how consumers … Continue reading Are You Engaging Consumers With Your Video Content?
The battle between OTAs and hotels has been long and tireless, but it’s time for both sides to wave the white flag. While online travel agencies (OTAs) transformed the way we book travel, some hotel brands believe that they should save their best visuals for their website – that could be a big mistake! Shunning … Continue reading Should Hotels Provide High Quality Visuals to OTAs?