How Tablets Changed The Way We Book Travel

Did you know that 74 million people seek travel information on mobile devices every month and that 52% of the internet population engaging with travel content access it via a mobile device? (Expedia & comScore: Travel Content Journey) With…

How Do Consumers Book Travel?

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In the world of  booking travel, it can be hard for consumers to navigate through their various booking options. While consumer booking will book their travel based of ease, convenience and past travel experience; they will book based on what…

Are the Days of the Travel Agent Numbered?

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When it comes to planning a trip, what is your go-to method? Do you book directly with the brand? Do you go online and book through an OTA? Or do you book with a travel agent? While the last option may sound like a blast from the past, the…

Are You Engaging Consumers With Your Video Content?

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Videos have become a staple within the travel industry. Why? Videos are beneficial to both the consumer as well as the hotel. Video provides transparency, makes your brand trustworthy and creates a long lasting first impression. A recent study…

Should Hotels Provide High Quality Visuals to OTAs?

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The battle between OTAs and hotels has been long and tireless, but it’s time for both sides to wave the white flag. While online travel agencies (OTAs) transformed the way we book travel, some hotel brands believe that they should save their…